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March 3, 2010

Automated marketing dashboards with data from multiple channels including web, retail and call center

Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?

Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.

Send an email to dashboards@datalicious.com and you will get an auto responder immediately with the login details to the live sample dashboard below so you can play around yourself (and of course we might email you later on with a polite follow-up).

Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.

             
Click here to download:
Tableau_marketing_dashboards_t.zip (1057 KB)

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Filed under  //   call centers   christian bartens   custom   dashboards   data   marketing   retail   services   sources   tableau   visualisation   web analytics  
Posted by Christian Bartens 

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February 18, 2010

Australian pricing and local support for Tableau Business Intelligence software

You might have heard the recent buzz about Tableau, but are wondering how to get hold of a copy for your business and whether the platform is supported in Australia?

Datalicious has recently entered into an agreement with the US based company and is excited to announce Australian prices and local support for the powerful platform.

In case you're not fully convinced yet, read Gartner's recent BI tool comparison and some of the feedback including "customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

Check out our sample multi-channel marketing dashboard or the official Tableau website for some sample visualisations.

Tableau Desktop Personal 
 Data mine flat files and create stunning visualisations.
AUD 1,100.00 (excluding GST)* 

Tableau Desktop Professional 
Data mine live databases and publish dashboards to the Tableau server.
AUD 2,000.00 (excluding GST)*

Tableau Server
Publish customised dashboards for up to 10 corporate users online.
AUD 11,000.00 (excluding GST)*

View the Tableau product tour or visit the official product pages to get more information and detailed technical specifications.

Please email Chris at cbartens@datalicious.com for volume discounts and education pricing as well as local support options.

*Prices may change anytime without notification.

           
Click here to download:
Australian_prices_local_suppor.zip (715 KB)

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Filed under  //   analytics   aud   australia   bi   business intelligence   christian bartens   dashboards   data   data mining   news   press   prices   products   reporting   reseller   software   tableau   tools   visualisations  
Posted by Christian Bartens 

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January 20, 2010

Tableau: Powerful but cost-effective business intelligence and data mining solutions

Datalicious is proud to announce that we have just joined the Tableau reseller program after having evaluated and used the business intelligence platform for several months.

Explore, discover, visualize and publish: Tableau delivers rapid-fire business intelligence that requires little more than drag and drop (ok, and an analytics mind). Whether you just want to crunch data from various different databases and files or publish your annotated dashboards and reports online for everyone in your company to see, Tablea makes BI fast and easy at a fraction of the cost of traditional business intelligence software.

Check out our Australian Tableau prices and local support options or  email Chris at cbartens@datalicious.com if you want to find out more.

For more in-depth product information visit the official Tableau website.
http://www.tableausoftware.com/

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Filed under  //   analytics   bi   business   christian bartens   dashboards   data mining   data   intelligence   news   partners   reporting   reseller   software   tableau   visualisations  
Posted by Christian Bartens 

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November 17, 2009

Amazing Coca Cola corporate data visualization from Germany

How cool is this site? Talk about sexy presentation of corporate data! This is what all analyst should be producing to get internal buy in for their work.

Check out the Coke data site for yourself under:
http://www.s-v.de/dataviz2007/

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Filed under  //   christian bartens   coca cola   corporate   dashboards   data   german   reporting   visualization  
Posted by Christian Bartens 

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September 13, 2009

5 Rules to setup effective analytics dashboard

As with the majority of things, 80/20 rule also applies in web analytics whereby only 20% (or even less!) of the reports give the majority (ie. 80%) of the value and insights. In web analytics, this 20% is unarguably the dashboard. Therefore it is of foremost importance for any online marketeer and web analytics professional to be able to create & design effective dashboards that are easy to digest and convey real actionable insights.

Web analytics guru Avinash Kaushik has written an excellent guide about this that is a real gem not to be missed.

http://www.kaushik.net/avinash/2007/03/five-rules-for-high-impact-web-analytics-dashboards.html

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Filed under  //   dashboards   kaushik   tools   tutorials   web analytics  
Posted by Robert Chandra 

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August 29, 2009

NuConomy: new web analytics and optimization platform

via nuconomy.com

Looks really cook, could anyone organize beta access for us please?

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Filed under  //   ab   christian bartens   dashboards   multivariate   nuconomy   testing   tools   web analytics  
Posted by datalicious 

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August 27, 2009

Juice Analytics: dashboard design, think like a designer

  • Unity/Harmony - a sense that everything in the application belongs together, resulting in a "whole" that is greater than the sum of the parts. All the elements complement, augment, and enhance, as opposed to distract and detract from each other.

    Takeaway: Identify the problem you're solving and make sure every element you place moves you closer to answering that question.

  • Proximity/Hierarchy - Things that are near each other are related. Hierarchy demonstrates relationships between items where appropriate. Proximity and Hierarchy both provide tremendous contextual cues leading to better understanding.

    Takeaway: Place related things near each other and separate unrelated things. Remember, dogs and cats don't play well together.

  • Clear Space - White space in information display is very important and too often overlooked. Maximizing dashboard real estate means creating places for the eye to "rest" so that the non-white space is more effective.

    Takeaway: Use white space in conjunction with proximity to help your viewers follow the story the information is telling.

  • Balance - Dominant focal points either give the viewer a sense of comfort (balanced) or spur them to action (unbalanced). Nancy points out "that does not mean all things must be in balance all the time. It is often effective to jar people and thereby effect a change in behavior or thought. Be aware, though, that once something has been thrown out of balance, it is the nature of the universe to find a new state of equilibrium."

    Takeaway: Make sure the primary focal points in your information presentation tell the viewer either "it's ok, move on" or "you need to do something."

  • Contrast - Contrast creates interest to focus attention or highlight differences. Again quoting from the article "The value of contrast lies neither in the black nor the white, but in the tension between them."

    Takeaway: Use Contrast to shift Balance so the viewer focusses and acts more quickly.

  • Proportion - More important elements deserve more real estate. It's tempting to want to present an unbiased view of the data. However, as Amanda Cox of the NYT graphics department stated at the OEDC "Seminar on Innovative Approaches to Turn Statistics into Knowledge" "data isn't like your kids, you don't have to pretend to love them equally."

    Takeaway: Increase the size and emphasis of the values and decrease the size of labels and you'll find dramatically better impact and speed of understanding.

  • Simplicity - Stay focused on the specific fact on which you're trying to shine light. This sometimes means showing less data and a simpler display. I think Garr Reynolds sums it up best: "Don't confuse 'simplicity', which is hard to achieve, with 'simplistic', which is easy and usually lacking value."

    Takeaway: Help your viewers focus on what's really important by pointing them to the kernels and not the chaff.

    • via juiceanalytics.com

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    Filed under  //   christian bartens   dashboards   design   juice analytics   tools  
    Posted by datalicious 

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    August 27, 2009

    Tableau data analysis and visualizations software

    Cool piece of software that can deal with various data formats, match data sets, visualize trends and export charts to interactive HTML dashboards on your server.

    http://www.tableausoftware.com/

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    Filed under  //   analysis   christian bartens   dashboards   data   software   tableau   tools   visualization  
    Posted by datalicious 

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