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March 9, 2010

Datalicious service overview

Datalicious offers a wide range of data services from platform development, integration and management over dashboard development, ongoing reporting and data mining to targeting, merchandising and marketing automation.

For more information on our data services please read one of the following articles.
Or email us at insights@datalicious.com if you would like to find out more.

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Filed under  //   action   applications   christian bartens   data   insights   platforms   reporting   services  
Posted by Christian Bartens 

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March 9, 2010

Datalicious now Atomic Labs Pion reseller and integration partner for Australia

Datalicious is excited to announce that we are now the exclusive Atomic Labs Pion reseller and integration partner for Australia.

Pion from Atomic Labs is designed to minimise the time you spend collecting your data so you can use it instead to start understanding your site visitors. In short, free yourself from the overhead and inaccuracies of page tags with tag-less data capture while increasing your current web analytics capabilities. 

Pion eliminates the need for tags with passive network capture that sits back and 'listens' to all of your web traffic and feeds it directly into your existing reports. Contrary to other platforms, Pion is able to capture both, normal and mobile website traffic, without additional implementation effort and can push data into all major web analytics platforms such as Omniture, WebTrends, Unica and Google Analytics so your marketers can continue to use the interface they have become accustomed to. 

Updating, customising and exporting your data is also a snap now. Just login to Pion through your web browser and update your own rules and data feeds through a simple drag-and-drop interface. No more waiting for IT, Pion is designed for marketers, by marketers.

The leading web analytics vendors have long let you rule your reports. Now, get ready to rule your data. Visit atomiclabs.com to learn more, or contact Chris at cbartens@datalicious.com to get started with Pion today.

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Filed under  //   atomic labs   christian bartens   cost savings   data   mobile   news   omniture   partners   pion   services   tag-less   tagging   web analytics  
Posted by Christian Bartens 

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March 4, 2010

IBM BigSheets: New data visualisation tool that discovers patterns we don't know we don't know

IBM has jumped onto the data analysis and visualisation bandwagon and released a new tool called BigSheets which apparently doesn't only discover the normal correlations but also patterns that we don't know we don't know. Given it's IBM it's probably relatively solid and there's good thinking behind it but the visualisations showcased could be better if you ask me.

Have a look at the presentation below or check out the official website for more information.
http://www-01.ibm.com/software/ebusiness/jstart/bigsheets/index.html

Broader data management - not simply database management - is required to keep pace with the escalation of untapped, unstructured web data. As the amount of this data approaches the petabyte level, new tools have been developed that allow your enterprise to expand upon current Business Intelligence capabilities to expose business patterns that have valuable strategic implications.

Massive mashups - or combinations of data from diverse sources into a single integrated tool (e.g. Google Maps) - provide business users with fresh perspectives of their industry. Such perspectives are made possible through the integration of structured data through a common web browser. But how does one deal with mashing together multiple gigabytes and terabytes - even petabytes - of unstructured data? 

The IBM Emerging Internet Technologies group has evolved the key concepts from the mashups paradigm into a new tool code named: “Massive Mashups” (M2). But integrating petabytes of disparate data is more than just an added capability; it expands current Business Intelligence (BI) capabilities to expose business patterns that we don’t know we don’t know.

(download)

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Filed under  //   bi   bigsheets   business intelligence   christian bartens   data   data warehouse   ibm   mining   tools   visualisation   web analytics  
Posted by Christian Bartens 

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March 3, 2010

Automated marketing dashboards with data from multiple channels including web, retail and call center

Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?

Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.

Send an email to dashboards@datalicious.com and you will get an auto responder immediately with the login details to the live sample dashboard below so you can play around yourself (and of course we might email you later on with a polite follow-up).

Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.

             
Click here to download:
Tableau_marketing_dashboards_t.zip (1057 KB)

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Filed under  //   call centers   christian bartens   custom   dashboards   data   marketing   retail   services   sources   tableau   visualisation   web analytics  
Posted by Christian Bartens 

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March 3, 2010

Cool book: Wall Street Journal Guide To Information Graphics, Dona Wong

I recently came across Dona Wong's new book 'Wall Street Journal Guide To Information Graphics: The Dos And Don'ts Of Presenting Data, Facts, And Figures synopsis' and can only highly recommend it.

Dona is an expert on presenting and visualising information and gives a step-by-step guide to creating clear, concise, and intelligent graphics for everyone from the average PowerPoint user to the sophisticated professional. 

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Filed under  //   analytics   book   christian bartens   data   donna wong   review   visualising   wall street journal  
Posted by Christian Bartens 

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March 3, 2010

New Microsoft Pivot tool actually making data mining and visualisation sexy

Check out the below TED video in which Gary Flake demos Pivot, a new way to browse and arrange massive amounts of images and data online. Built on breakthrough Seadragon technology, it enables spectacular zooms in and out of web databases, and the discovery of patterns and links invisible in standard web browsing.

To download the tool and start developing your own Pivots simply using Excel just visit the official website www.getpivot.com (and buy a new powerful computer).

The Excel developer tool can be downloaded here
http://www.getpivot.com/developer-info/tools.aspx

Thanks for prompting us to write about this @ianlyons!

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Filed under  //   christian bartens   data   excel   how to   microsoft   pivot   ted   tool   tutorial   video   visualisation  
Posted by Christian Bartens 

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February 25, 2010

Google Ad Planner now DoubleClick including new features and improved data integrity

The Google Ad Planner we've come to love so much has officially be renamed to DoubleClick Ad Planner! Thank god, they didn't only change the name but also rolled out some new features and improved the data integrity by 10% (as claimed by Google).
In cas you ever wondered where your Google Analytics data goes if you opt in to share it with the world, here is your answer: "To improve the quality of our site traffic estimates, we have upgraded our traffic estimation model. Our model uses a hybrid methodology that combines sample user data, from various Google products and services, with direct measured site-centric data. The model's direct measured signal is pulled from Google Analytics customer accounts that have chosen to opt-in to sharing their data with Ad Planner."
This is especially interesting for publisher data and might over time force more of the Australian publishers to add Google Analytics code to their sites.
"In May 2009, we announced Ad Planner Publisher Center, which made it possible for publishers to opt-in their Google Analytics data to Ad Planner. We've now upgraded site profiles in Ad Planner to display this data in the worldwide charts for Daily Unique Visitors on site profile pages. For publishers who opted-in, their direct measured data is displayed as a solid line in their chart. For example, Gamezhero, a website offering free online games, opted-in their Google Analytics data in June. Here's what their worldwide chart for Daily Unique Visitors looks like now."
Google/DoubleClick Ad Planner
http://www.google.com/adplanner 

For more information on the Google/DoubleClick Ad Planner data methodology
http://www.google.com/support/adplanner/bin/answer.py?answer=175532

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Filed under  //   accuracy   adplanner   christian bartens   data   doubleclick   features   google   google analytics   integrity   publishers   stats   trends   web analytics  
Posted by Christian Bartens 

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February 22, 2010

Ad:Tech interview on paid vs. free web analytics and the keys keys to a successful data strategy

Leading up to our session at ad:tech in Sydney this year, Jennie Williams from Ideagarden recently interviewed me on my thoughts regarding paid vs. free web analytics platforms and the keys to a successful data strategy. Have a look at the short video below if the following questions sound interesting to you.

  • Data is coming to the top of the agenda for many marketers, why is that?
  • What are the key challenges in achieving a great data management plan?
  • How should marketers go about deciding between paid vs. free analytics tools?

For more information on the upcoming ad:tech session content visit the official ad:tech website or read our earlier blog post announcing the session panelists.

Below are two of our key slides to further explain what I'm talking about in the interview. Part of Datalicious's service proposition is about A) helping companies to determine what their data can be used for at different stages of the customer life cycle (or the customer data journey as we call it)

A) The customer data journey

as well as B) helping companies to move through the different stages of their corporate data journey and the resulting changes in technology, resources and processes requirements.

B) The corporate data journey

Email me at cbartens@datalicious.com if you have any questions or want to find out how we could help your company.

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Filed under  //   adtech   analytics   christian bartens   data   interview   news   strategy   video  
Posted by Christian Bartens 

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February 18, 2010

Australian pricing and local support for Tableau Business Intelligence software

You might have heard the recent buzz about Tableau, but are wondering how to get hold of a copy for your business and whether the platform is supported in Australia?

Datalicious has recently entered into an agreement with the US based company and is excited to announce Australian prices and local support for the powerful platform.

In case you're not fully convinced yet, read Gartner's recent BI tool comparison and some of the feedback including "customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

Check out our sample multi-channel marketing dashboard or the official Tableau website for some sample visualisations.

Tableau Desktop Personal 
 Data mine flat files and create stunning visualisations.
AUD 1,100.00 (excluding GST)* 

Tableau Desktop Professional 
Data mine live databases and publish dashboards to the Tableau server.
AUD 2,000.00 (excluding GST)*

Tableau Server
Publish customised dashboards for up to 10 corporate users online.
AUD 11,000.00 (excluding GST)*

View the Tableau product tour or visit the official product pages to get more information and detailed technical specifications.

Please email Chris at cbartens@datalicious.com for volume discounts and education pricing as well as local support options.

*Prices may change anytime without notification.

           
Click here to download:
Australian_prices_local_suppor.zip (715 KB)

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Filed under  //   analytics   aud   australia   bi   business intelligence   christian bartens   dashboards   data   data mining   news   press   prices   products   reporting   reseller   software   tableau   tools   visualisations  
Posted by Christian Bartens 

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February 8, 2010

Free download: All Australian postcodes geocoded ready for data mash-up visualisation

As the analyst geeks among you probably know from experience, geocoding address data is pretty easy but sometimes it can take a while especially if you have a lot of addresses to process and clean. 

To save time we have downloaded the latest postcode file from the Australian Post website and geocoded it for you. Using the below file you can now at least visualise data on a postcode level, not ideal but at least something.

ZIP file containing all Australian postcodes geocoded
http://dl.dropbox.com/u/10822/Datalicious/All-Australian-Postcodes-Geocoded.zip

Australia Post download website for latest list of postcodes
http://www1.auspost.com.au/postcodes/index.asp?sub=2


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Filed under  //   australia   christian bartens   data   downloads   geo   geocoded   geotagged   postcodes   tableau   tools   visualisation   zip codes  
Posted by Christian Bartens 

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