TAG: data

With so much user-generated data available in real time, brands and marketers face a challenge: How do we make the most of this unprecedented social activity? How do we reliably measure the pulse of our users, become more effective in our outreach, and engage customers to encourage brand advocacy and more sales? It is increasingly important for business owners to understand how to make their social media data actionable – and that process starts with the right metrics. Without effective measurement you will end up wasting time and energy on [...]

A few weeks ago some friends were debating whether Ponting should retire. There were arguments in favour, that he still had something to offer the team not only as a batsmen but also a fielder. The naysayers said that he just wasn’t what he used t…

In the past few weeks, a variety of our clients have been forwarding us questions about this “Dark Social” phenomenon, recently highlighted in an article that appeared in The Atlantic magazine. The basic idea is that: A lot of what happens on the …

THIS ROLE HAS BEEN FILLED! Are you a senior technology lead or a data scientist with a strong technical background and proven experience in big data as well as team management? Datalicious is a fast paced data and analytics agency who has a genuin…

The concept of a ‘single customer view’ is applicable to a few different problems in web analytics and online marketing. We’ve blogged before about using Splunk as a platform to build a single customer view from web data, while decorating it with …

Wait, are the Olympics over? That was fast! Now that all the races are run and the medals are won, who came out on top? Did Great Britain really get a home court advantage? Did Australia really crash out? For the uninitiated (and previously unconc…