TAG: data?page=2

If you have the intention of working in a data and analytics role or maybe would like to join the Datalicious team at some stage, then the below data analytics courses might come in handy. Give yourself the best chance of being hired by completing one or more of the following free training courses that the Datalicious team members go through as well. There are courses ranging from web analytics over big data to statistics and predictive modelling. Data & technology JavaScript course by Codecademy – Knowledge and proficiency in [...]

Technology evangelists and big data fans the world over agree that analysing enterprise data to start harnessing the unknown is the way forward – but this requires the unique skill set of a data scientist. This is particularly true with the increasing amount of customer touch points and thus data from channels such as social media. But not all companies are as lucky as LinkedIn in hiring data experts to help generate value from their data – according to IDC only 0.5% of enterprise data actually gets analysed! So what is [...]

It wasn’t long ago when a Telco called 3 sponsored Australian Cricket and Vodafone delivered excellent coverage and customer service. Or when media attribution meant analysing the ‘last click’ as favoured by Google. These days, the last click attribution model is a dinosaur. Since every customer interacts with your brand in a different way, only giving recognition to the last click doesn’t take into account the full purchase path - all the steps along the way that influenced the customer to buy. That’s where media attribution comes in. Media attribution allows [...]

On the 25th of June AIMIA and Datalicious will host the event Big Data: Beyond the hype where we unravel the misconceptions of big data. We will teach you how to recognise potential opportunities and how to maximise your profits without getting side-tracked. Forget the fluff and empty promises, we are going to give you practical advice on how to better target, capture and engage your audience. Learn the 3 V’s of big data (velocity, variety, volume) which will help you understand and exploit different types of data. If you are [...]

With so much user-generated data available in real time, brands and marketers face a challenge: How do we make the most of this unprecedented social activity? How do we reliably measure the pulse of our users, become more effective in our outreach, and engage customers to encourage brand advocacy and more sales? It is increasingly important for business owners to understand how to make their social media data actionable – and that process starts with the right metrics. Without effective measurement you will end up wasting time and energy on [...]

A few weeks ago some friends were debating whether Ponting should retire. There were arguments in favour, that he still had something to offer the team not only as a batsmen but also a fielder. The naysayers said that he just wasn’t what he used t…