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November 5, 2009

YouTube Insights for Audience: Discover what videos different audiences and demographics like to watch

Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!

Try the audience insights tool here
http://video-analytics.google.com/yap/iba

Or check out the other beta options
http://www.youtube.com/testtube

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Filed under  //   audiences   christian bartens   demographics   google   insights   testtube   tools   trends   videos   youtube  
Posted by Christian Bartens 

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October 2, 2009

Techmarketer: Who is the Australian YouTube community?

via techmarketer.com.au

The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.

Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/

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Filed under  //   australia   christian bartens   demographics   google   reports   research   surveys   youtube  
Posted by Christian Bartens 

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August 26, 2009

Pear Analytics: Twitter study with interesting stats

Interesting research report about Twitter usage and demographics.

Original post
http://www.pearanalytics.com/2009/twitter-study-reveals-interesting-results-about-usage/

Twitter posts categorized

Twitter user activity


(download)

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Filed under  //   christian bartens   demographics   pear analytics   reports   stats   twitter   usage  
Posted by datalicious 

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August 26, 2009

Crowd Science: website stats by demographics

Services offers out of the box integration of online surveys and website data including launch mechanism and reporting, i.e. break traffic down by demographics. When will Google integrate this into Google Analytics?

http://www.crowdscience.com/


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Filed under  //   christian bartens   crowd science   demographics   surveys   tools   web analytics  
Posted by datalicious 

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