ADMA Data & Analytics Council presentation from RDA Research on geo-demographic segmentation

What are you doing with your customer address data? Nothing or not enough? Then join us next Wednesday evening, the 23rd of February, for a presentation from Robert Dommett, Technical Director of RDA Research and 20 year veteran of geo-segmentation for his perspective on the current usage of geo-demographics and vision for the future.

New perspectives on geo-demographics knowledge integration, multi-channel execution and global standardisation: For many years, geo-demographics has been a workhorse of the direct mail, retail and risk industries. Often out of favour and considered un-sexy by many in the industry, geo-demographics is enjoying a resurgence as a multi-channel integration framework.

Email councils@adma.com.au or visit the ADMA Data & Analytics Council Meetup page now to register for the event.

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YouTube Insights for Audience: Discover what videos different audiences and demographics like to watch

Amazing source of information to get a deeper understanding of what triggers your audience interest. Below is a sample output showing me videos that 25-34 year old males in Australia like to watch including search terms used and how well they index by category. Nice!

Try the audience insights tool here
http://video-analytics.google.com/yap/iba

Or check out the other beta options
http://www.youtube.com/testtube

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Techmarketer: Who is the Australian YouTube community?

via techmarketer.com.au

The YouTube audience is large and diverse: Includes all the family: 14-17 year olds only make up 7% of Australian YouTube users (18-29 = 32%, 30-39 = 20%, 40-49 = 18%, 50-59 = 13% and 60+ = 10%). Are workers, students, stay-at-home mums and retirees: 57% are working, 19% are stay at home, and only 15% are studying. Encompasses all life stages: 55% are married, 35% are single and 9% are divorced. Are not just techies and nerds: 61% of YouTube users are not tech-savvy.

Read more results of the Google survey here:
http://www.techmarketer.com.au/youtube/

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Pear Analytics: Twitter study with interesting stats

Interesting research report about Twitter usage and demographics.

Original post
http://www.pearanalytics.com/2009/twitter-study-reveals-interesting-results-about-usage/

Twitter posts categorized

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Twitter user activity

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Click here to download:
200908 Pear Analytics Twitter Study.pdf (1.53 MB)
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Crowd Science: website stats by demographics

Services offers out of the box integration of online surveys and website data including launch mechanism and reporting, i.e. break traffic down by demographics. When will Google integrate this into Google Analytics?

http://www.crowdscience.com/


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