Tag: digital

Datalicious workshop on digital data, campaign measurement and optimisation at upcoming ad:tech

by Christian Bartens on

We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…

Telsyte & AIMIA Digital Nation book with unique research into Australian digital consumer behaviour

by Christian Bartens on

We’re usually not in the business of selling books but Telsyte & AIMIA have published a rather sexy coffee table book with some unique research into the Australian digital landscape that you might want to add to your waiting room literature! Based…

ACMA research on ecommerce in Australia: Who is buying online, how much, how often and what

by Christian Bartens on

ACMA just released a report, Australia in the digital economy: Consumer engagement with ecommerce, which explores Australian household internet user experiences with ecommerce including commentary on consumer purchasing behaviour. Finally some Aus…

ADMA Digital Certificate guest lecture slides on analytics and how to generate insights from data

by Christian Bartens on

Below are the slides on tracking and analytics from our guest lecture at the ADMA Digital Certificate last night including links to useful tools online. Thanks again for listening to all who attended, here are again the key points. Key steps to de…

Diagram: Integrated campaign flow and simplified metrics framework across multiple channels

by Christian Bartens on

How many times have you talked about a truly integrated campaign but lacked a diagram and metrics framework to properly explain and measure the interaction between channels? We recently designed the below campaign flow and simplified metrics frame…