ACMA research on ecommerce in Australia: Who is buying online, how much, how often and what
ACMA just released a report, Australia in the digital economy: Consumer engagement with ecommerce, which explores Australian household internet user experiences with ecommerce including commentary on consumer purchasing behaviour. Finally some Australian based research (thanks ACMA and thanks Mark for spotting this).
The research examines who is buying online, how much, how often and what, here are some of the key findings but make sure you read the full report.
- 88% of households performed ecommerce activities in last six month
- Banking, shopping and paying bills are most popular activities
- 69% have transacted at least one item in the last six months
- Travel, events and household goods are most popular purchases
- eCommerce decreases with age, increases with household income
- Respondents with higher level of education more likely to transact
- Males more likely to buy online and purchases differ by gender
Looks to me as if ecommerce is very much alive in Australia, people spend online and not just occasionally so we can only hope that the government will continue to invest in the an improved national broadband infrastructure to boost this even further.
