eMarketer: Online shoppers want recommendations and act on them but complain about relevance
Online shoppers notice product recommendations more and more and have almost come to expect them which is great news. However, it seems that marketers are not actually doing a good job when it comes to relevance of the recommendations. Especially interesting is the fact that most don't seem to use internal and external searches as additional targeting parameters.
Different forms of targeting can significantly improve your media return on investment but it needs a solid strategy and technology platform.
Check out our earlier blog post on direct marketing in the digital age and the power of effective targeting strategies if you want to find out more about the subject or email Chris at cbartens@datalicious.com.
Read the full eMarketer article here
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