Or so it seems according to the latest piece of research from eConsultancy. See below, with thanks to David Sealy, a visualisation of the effectiveness v. adoption rate of conversion optimisation techniques, as reported last week by eConsultancy. …
McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses – and a coordinated end-to-end user experience is nothing else than targeting…
I’ve been meaning to write about the power of unique phone numbers in optimising user experience and campaign conversion for a while now and the below research published on Reuters has finally provided me with the right ammunition! According to th…
McKinsey has published a really great article outlining four ways to get more value from digital marketing, a must read for all marketers (worth subscribing for, it’s free anyway). Although the whole article is a good read, I specifically like the…
Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.