Datalicious Blog - Filed under 'free'

February 18, 2010

Panelists confirmed for ad:tech session on paid vs. free web analytics platforms

We're excited to finally announce the panel line-up for our ad:tech session this year on paid vs. free web analytics platforms!

ad:tech 2010, Wednesday, March 17, 4:50pm - 5:35pm

It's taken a while but we managed to get some of the best names in the web analytics space together in one spot to answer all your questions so make sure you mark the above date in your calendar.

Session panelists

Matt Langie, Director Product Marketing, Omniture (Global)
Benjamin Mangold, Analytics Director, Mangold Sengers
Alex Crompton, Senior Manager Web Marketing, Aussie
Jonathan Kerr, Associate Director eCommerce, Budget Direct

Session moderator

Christian Bartens, Managing Director, Datalicious

Email me at cbartens@datalicious.com if you have any particularly questions you would like me to post to the panel.

For more information on the session and the event please visit the official ad:tech website or read our earlier blog post.

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Filed under // adtech christian bartens free google analytics news omniture paid panel web analytics

Posted by Christian Bartens

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February 4, 2010

Free geocoding and address cleaning for files with up to 1,000 line items

Have a look at GPS Visualizer's free geo-coding service below, it not only returns the latitude and longitude but also cleans the address data.

http://www.gpsvisualizer.com/geocoder/

Data entered (misspelled address): 150 william st Wolomolo australia.

Data returned (correct spelling appended at the end): -33.874455,151.218939,150 william st Wolomolo australia,"150 William St, Woolloomooloo NSW 2010, Australia".

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Filed under // christian bartens free geo geocoding geotagging google location tools yahoo

Posted by Christian Bartens

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October 29, 2009

Send 10,000 emails for $1. Zero-cost services

Moore’s Law has prevailed in the online services space - the cost of online infrastructure is now at a point close enough to nothing to cost nothing. Thanks to Google, only pay for what you use, on demand and accessed anywhere because it’s stored in ‘the cloud’ for $0.10 a gigabyte of bandwidth, or $0.0001 per email.

Check out Google App Engine, a platform that let’s developers host and run applications. Up to a generous quota for free, and then by the gigbyte.

http://code.google.com/appengine/docs/whatisgoogleappengine.html

One of the cool ‘useful’ apps using this ‘zero cost’ platform is behavioural targeting and segmentation app BTBuckets.

A behavioural targeting and segmentation tool running off the Google App Engine, along with Amazon Web Services AWS platform, it’s delivered free for up to 5 million impressions a month. The interface is 2.0 with easy to use, obvious functions that so often get missed in more expensive options. The app segments and triggers different kinds of events for different users. It’s useful, and equivalent to traditional software options worth $10,000 a month or more. But, there’s a catch, this app also aggregates all of the user information in its system to provide demographic and behavioural data into ad-serving systems. Subsidised by the new marketers quest for more granular targeting of their audience. Be prepared to have to change your privacy policy.

http://www.btbuckets.com/

http://aws.amazon.com/publicdatasets/

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Filed under // aws btbuckets cloud computing free google google app engine zero cost

Posted by Dave Sanderson