Have you ever wondered where your website visitors are focusing their attention? What visual clues are they responding to? And wouldn't it be nice to have this data visualised in form of heat maps? 

Last week, Chaoming came across a new service called Click Tale which generates heat maps similar to the one below which shows mouse movements on our home page. Apart from mouse movements you can also report on mouse clicks, attention, scroll reach and forms. 

Register for a free account, copy and paste the generic code into your pages and wait until Click Tale sends you an email announcing that your heat map reports are ready (nice feature by the way), easy as that.

Have a look at GPS Visualizer's free geo-coding service below, it not only returns the latitude and longitude but also cleans the address data.

http://www.gpsvisualizer.com/geocoder/

Data entered (misspelled address): 150 william st Wolomolo australia.

Data returned (correct spelling appended at the end): -33.874455,151.218939,150 william st Wolomolo australia,"150 William St, Woolloomooloo NSW 2010, Australia".

Moore’s Law has prevailed in the online services space  - the cost of online infrastructure is now at a point close enough to nothing to cost nothing.  Thanks to Google, only pay for what you use, on demand and accessed anywhere because it’s stored in ‘the cloud’ for $0.10 a gigabyte of bandwidth, or $0.0001 per email.

Check out Google App Engine, a platform that let’s developers host and run applications. Up to a generous quota for free, and then by the gigbyte.

http://code.google.com/appengine/docs/whatisgoogleappengine.html

One of the cool ‘useful’ apps using this ‘zero cost’ platform is behavioural targeting and segmentation app BTBuckets. 

A behavioural targeting and segmentation tool running off the Google App Engine, along with Amazon Web Services AWS platform, it’s delivered free for up to 5 million impressions a month. The interface is 2.0 with easy to use, obvious functions that so often get missed in more expensive options. The app segments and triggers different kinds of events for different users. It’s useful, and equivalent to traditional software options worth $10,000 a month or more. But, there’s a catch, this app also aggregates all of the user information in its system to provide demographic and behavioural data into ad-serving systems. Subsidised by the new marketers quest for more granular targeting of their audience. Be prepared to have to change your privacy policy.

http://www.btbuckets.com/

http://aws.amazon.com/publicdatasets/