Tag: genesis

Pros and cons of media attribution options: Google Analytics, SiteCatalyst, ClearSaleing, ad servers

by Christian Bartens on

There seems to be an increased buzz around cross-channel media attribution from many vendors lately and although we posted on the subject of attribution before we never really got into the nuts and bolts of the different platform options so here y…

360 Adobe Omniture services from implementation consulting to fully outsourced platform management

by Christian Bartens on

Are you thinking about implementing one of the below Omniture Online Marketing Suite products or would you like an independent view on how to get more value from your current implementation? Is your company beyond passive web analytics and ready t…