ADMA Data & Analytics Council presentation from RDA Research on geo-demographic segmentation

What are you doing with your customer address data? Nothing or not enough? Then join us next Wednesday evening, the 23rd of February, for a presentation from Robert Dommett, Technical Director of RDA Research and 20 year veteran of geo-segmentation for his perspective on the current usage of geo-demographics and vision for the future.

New perspectives on geo-demographics knowledge integration, multi-channel execution and global standardisation: For many years, geo-demographics has been a workhorse of the direct mail, retail and risk industries. Often out of favour and considered un-sexy by many in the industry, geo-demographics is enjoying a resurgence as a multi-channel integration framework.

Email councils@adma.com.au or visit the ADMA Data & Analytics Council Meetup page now to register for the event.

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Walkscore: The next phase Google of mapping? New heat maps showing how walkable suburbs are

I stumbled upon this one afternoon and I have to say, I'm seriously considering investment possibilities - It has 'Google Buyout' written all over it. 

In the interests of decreasing our dependance on cars (for environmental, health and social reasons) WalkScore has come up with a simple little way to evaluate the walkability of a neighborhood. Those looking to move to, work near, holiday in... can determine how they'll fair with only their two feet to rely on. 

So how does it work? You can get a 'walkability' score (out of 100) for an area based on an algorithm that computes proximity of amenities and thereforehow easy it would be for you to live a car-lite lifestyle. Check out our offices - we have no excuse but to get off out butts out at lunch an explore the area. We have a plethora of cafes/restaurants/sandwich stops to choose from.

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Everything is overlaid on a Google Map and for over 2,500 cities in the US they've calculated Heat maps. Apparently they've been working with reps in Australia - here's hoping our heat maps aren't too far behind.

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Keep in mind that this is a simple but effective tool. And what's deemed to make a neighbourhood walkable is:

  • A centre
  • People
  • Mixed income, mixed use
  • Parks and public space
  • Pedestrian design
  • Schools and workplaces
  • Complete streets

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 There is a new algorithm that's in beta that will incorporate:

  • Route required to get to amenities (i.e. if there is a freeway in the way, you can't just cross it)
  • Intersection density 
  • Block length

I can't help but think how useful this would be as a feature of any real estate site in particular. 

http://www.walkscore.com

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GeoCommons providing free and easy to use online platform to create map based data visualisations

I just came across GeoCommons which enables pretty much anyone to create stunning map based data visualisation from simple spreadsheets

Most marketers would have some customer data tied to geographic information but would struggle to visualise their data on a map to unlock additional insights without some sophisticated business intelligence tool and data manipulation, well here's an alternative. 

Have a look at the below map screenshot visualising underweight populations around the world (check out the live map on the GeoCommons website) or watch the YouTube video to find out how easy it can be.

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Check out the short YouTube video showing how easy it can be to create a data map from simple spreadsheets.

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SimpleGeo adds 1 million free mapping requests per month with it's API feature

Check out SimpleGeo's API, they've attempted to simplify geo based applications by doing all the grunt work in a cloud environment for you. With 1 million free (geo coding) requests a month, this is a pretty interesting proposition for applications previously unable to deploy their own mapping applications.

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Free download: All Australian postcodes geocoded ready for data mash-up visualisation

As the analyst geeks among you probably know from experience, geocoding address data is pretty easy but sometimes it can take a while especially if you have a lot of addresses to process and clean. 

To save time we have downloaded the latest postcode file from the Australian Post website and geocoded it for you. Using the below file you can now at least visualise data on a postcode level, not ideal but at least something.

ZIP file containing all Australian postcodes geocoded
http://dl.dropbox.com/u/10822/Datalicious/All-Australian-Postcodes-Geocoded.zip

Australia Post download website for latest list of postcodes
http://www1.auspost.com.au/postcodes/index.asp?sub=2

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