Tag: google

Google Brings Adometry Into Google Analytics Premium Services

by Antony Wilcox on
media attribution with datalicious and google analytics premium

Google boosts media attribution service offerings under Google Analytics Premium. On May 7, Google announced that it had acquired advertising and media attribution company Adometry. First reported in the Wall Street Journal, the move sees Google improve its attribution service offerings under the Google Analytics Premium suite of products and tools. Media attribution with Datalicious and Google Analytics Premium provides important campaign insights for brands.   Google states that: Attribution solutions, like Adometry’s, help businesses better understand the influence that different marketing tools — digital, offline, email, and more — […]

Best Practice Page Load Speed Measurement With Navigation Timing

by Koen Kamphuis on
page load speed

Understanding how page load speed works and how it can be measured is the first step to best practice solution design. We’ve heard it for a long time now – when it comes to page load times, speed matters. Google confirmed this in a blog post last year titled ‘Speed Matters‘, where they found that slowing down the results of search by 100 to 400 milliseconds resulted in 0.2% to 0.6% searches as a result of the slow load times. As a result, Google warns that the cost of slower […]

Pay Per Click Optimisation Using DoubleClick With SuperTag

by Jeremie Leca on
doubleclick info

Implementing DoubleClick Floodlight tags became easier with our SuperTag integration.   Google’s DoubleClick is a digital advertising solution for buyers, sellers and creators. It creates business for Google through ad-serving and ad-delivery. DoubleClick also features behavioural targeting parameters that allows for: targeting to one website owner, where an online publisher can set a DoubleClick cookie to alert them as to what sections of their sites users are browsing, and targeting in advertising networks, where the information collected through DoubleClick cookies are pooled into Adsense to help publishers understand the type […]

How To Setup Advanced Content Tracking With Google Analytics

by Koen Kamphuis on
Advanced content tracking with Google Analytics

A simple include to your Google Analytics script can improve your content strategy.   Google Analytics has become ubiquitous with web analytics. While default content tracking setup is fairly simple, the data and insights it provides can be invaluable (assuming you’ve set defined goals and understand how the metrics work and which ones matter). The standard Google Analytics tag gives you information such as bounce rate, user behaviour, basic demographic information, pageviews, etc. Vital information for anybody with a website. In some instances, sites that rely on large sections of […]

Use web analytics to understand site traffic and boost user experience

by Antony Wilcox on
Google Analytics now provides cross device measurement as part of its web analytics offering.

Web analytics provides organisations with the ability to understand their site traffic and use the collected data to boost user experience.   Web analytics looks at the impact of a website on its users and user-behaviour based on a variety of metrics. A Nucleus Research report on the return on investment in web analytics showed that the average ROI for companies investing in analytics software is around 950%. Web analytics are a basic software that drives insights and really generates returns. There are many web analytics softwares available, including Adobe […]

How Your Search Engine Marketing Will Be Affected By Yahoo’s Secure Search

by Koen Kamphuis on
Yahoo's secure search update will affect your search engine marketing.

Yahoo and Google are now going with secure search and it’s important to understand how this affects search engine marketing reports.   Following on from Google’s move to secure search last September, Yahoo announced in November secure search will be rolled out across all of their properties by March 31st. With the rollout now started, it’s important to understand how this will affect your wider search engine marketing reporting. Brent Dykes is the Customer Evangelist for Customer Analytics at Adobe and has published two great articles explaining what the Google […]