TAG: google?page=12

If you have the intention of working in a data and analytics role or maybe would like to join the Datalicious team at some stage, then the below data analytics courses might come in handy. Give yourself the best chance of being hired by completing one or more of the following free training courses that the Datalicious team members go through as well. There are courses ranging from web analytics over big data to statistics and predictive modelling. Data & technology JavaScript course by Codecademy – Knowledge and proficiency in [...]

If you are an experienced web analyst with 2-3 years of work experience (ideally in a digital agency environment) and are looking for a challenging new role in one of the most innovative data and analytics companies in Australia then you should apply. Please note: Web developers without any web analytics experience need not apply! What you should bring to the table Keen interest in all things web analytics and online optimisation Proven experience with Google Analytics and SiteCatalyst a must Google Analytics IQ or SiteCatalyst certificates a massive bonus [...]

It wasn’t long ago when a Telco called 3 sponsored Australian Cricket and Vodafone delivered excellent coverage and customer service. Or when media attribution meant analysing the ‘last click’ as favoured by Google. These days, the last click attribution model is a dinosaur. Since every customer interacts with your brand in a different way, only giving recognition to the last click doesn’t take into account the full purchase path - all the steps along the way that influenced the customer to buy. That’s where media attribution comes in. Media attribution allows [...]

There seems to be an increased buzz around cross-channel media attribution from many vendors lately and although we posted on the subject of attribution before we never really got into the nuts and bolts of the different platform options so here y…

YouTube just announced the next generation of their video analytics feature which uses the same data as the old Insights tool. To be honest, not much has changed apart from an interface design upgrade but it’s nice to see that this has become a fo…

Google launched a neat new awesome service for you data geeks out there – the Google BigQuery Service. The new API is a web service that enables you to do interactive analysis of massively large datasets – up to billions of rows. Rapidly crunching…