Hamish just came across this awesome piece of software called Eureqa that helps to detect equations and hidden mathematical relationships in your data. The goal of the free tool from the Cornell Creative Machines Lab is to identify the simplest ma…
Facebook just made some wholesale changes with big impact. Along with those changes came a new insights dashboard, which although simple, has greatly improved the measurement of reach and engagement. The screenshots below show statistics for a dom…
We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…
What is Facebook’s Open Graph The Open Graph is an open protocol for semantically labelling web content, but more importantly it provides the underlying logic for seamless integration into Facebook’s social graph. Each configured URL becomes an ob…
Google Analytics mechanics are quite different to Omniture Stie Catalyst, for Google Analytics many of the calculations such as pages per visit, first visit, last visit, etc are stored in cookies, they are not calculated on the server side. Additi…
I was reading this on another blog earlier today and thought it was worth passing on. In essence Google Analytics have provided a function to read the custom variables for targeting purposes. Although this is essentially nothing more than being ab…