Among the many interesting things I saw at the Tableau Customer Conference in Las Vegas, custom mapping stood out as a great feature that could take one’s data visualisations to the next level. I was inspired to give it a go and put together a das…
Are you an online marketer responsible for media budgets? Then you should at least have a quick look through the below slides (if you didn’t attend our session at the Online Marketer BootCamp last week) to make sure all that media spend doesn’t ju…
What is Facebook’s Open Graph The Open Graph is an open protocol for semantically labelling web content, but more importantly it provides the underlying logic for seamless integration into Facebook’s social graph. Each configured URL becomes an ob…
For those of you who would like to get into the heavy stats side of data mining (or have accepted the fat that they probably have to), I just came across a great YouTube video channel thanks to Shailendra Kumar’s blog, the current data mining lead…
Update: Video on new Google Analytics multi-channel funnel reports Thanks to Google we’re all used to measuring campaigns on a ‘last click gets all the credit’ basis (or occasionally first click). That is, all conversions (i.e. sales, leads, form …
Social media buzz or not, email is still the most frequently used tool to share interesting things with your network so why not make it as easy as possible for them? Would you like to add an ‘email this post’ link with Google Analytics tracking to…