Tag: howto

Online Marketer BootCamp presentation on the less obvious landing page optimisation tips and tricks

by Christian Bartens on

Are you an online marketer responsible for media budgets? Then you should at least have a quick look through the below slides (if you didn’t attend our session at the Online Marketer BootCamp last week) to make sure all that media spend doesn’t ju…

How to successfully implement Facebook’s Open Graph to generate insights and start contacting fans

by Christian Bartens on

What is Facebook’s Open Graph The Open Graph is an open protocol for semantically labelling web content, but more importantly it provides the underlying logic for seamless integration into Facebook’s social graph. Each configured URL becomes an ob…

Stop misallocating media budgets using multi-channel media attribution with Google Analytics

by Christian Bartens on

Update: Video on new Google Analytics multi-channel funnel reports Thanks to Google we’re all used to measuring campaigns on a ‘last click gets all the credit’ basis (or occasionally first click). That is, all conversions (i.e. sales, leads, form …

How to add an ‘email this post’ link including Google Analytics tracking to your Posterous blog

by Christian Bartens on

Social media buzz or not, email is still the most frequently used tool to share interesting things with your network so why not make it as easy as possible for them? Would you like to add an ‘email this post’ link with Google Analytics tracking to…