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March 8, 2010

360 Omniture services from implementation consulting to fully outsourced platform management

Are you thinking about implementing one of the below Omniture Online Marketing Suite products or would you like an independent view on how to get more value from your current implementation? Is your company beyond passive web analytics and ready to implement a bid management, testing or merchandising platform? 

Then email us at insights@datalicious.com, we have significant experience in implementing and managing all parts of the Omniture Online Marketing Suite of products and would love to support your company in taking the next step in online business optimisation.

Read our case study: making Vodafone Australia datalicious, which ranks our implementation of the Omniture platform among the top 10 globally, if you're still hesitant about involving an independent 3rd party or are not quite sure about what kind of service to expect from Datalicious.

You might also be interested in our recent announcement of becoming the exclusive Atomic Labs Pion reseller for Australia, if web analytics tag maintenance or the increasing amount of mobile traffic from smart phones are a problem for your company. Pion is a new server based data collection method that allows you to populate your Omniture reports without ever having to touch your page code again. As Pion doesn't rely on JavaScript it also tracks all forms of mobile devices with or without JavaScript support out of the box.

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Filed under  //   certified professional   christian bartens   consulting   data   discover   genesis   implementation   insight   integration   merchandising   omniture   optimisation   recommendations   searchcenter   services   sitecatalyst   sitesearch   survey   test target   web   web analytics  
Posted by Christian Bartens 

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February 20, 2010

Simplot: Omniture SiteCatalyst delivering advanced user preference insights from new recipe website

Challenge

Implement, maintain and manage an advanced web analytics platform to optimise media designed to driving website subscriptions and generate additional customer preference insights.

Solution

Design, implementation and ongoing management of Omniture web analytics platform across Simplot’s set of brand and recipe websites. The final solution enabled Simplot to enrich and verify their user profiles with website behavioural data, feeding into other research projects including the development of more accurate customer segments.

Results
 
Insights generated online are used by Simplot’s test kitchen team on an ongoing basis to further their understanding of the target market and actively shape the company’s product development strategy. Web analytics data has not only helped to improve the company’s search marketing performance leading to a significant increase in its recipe subscribers but also to analyse user preferences regarding recipes and ingredients as well as brands by customer segment. 
 
http://www.simplygreatmeals.com.au/

   
Click here to download:
Simplot_tag_clients_omniture_w.zip (1111 KB)

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Filed under  //   christian bartens   clients   fmcg   implementation   omniture   organic   search   seo   sitecatalyst   web analytics  
Posted by Christian Bartens 

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February 15, 2010

Tourism Western Australia: Omniture SiteCatalyst and Traction integration for smarter email targeting

Challenge

Implement, maintain and manage a combined email-marketing and web analytics platform designed to enhance visitor profiling and thus increase content relevance and user interaction.

Solution
 
Design, implementation and ongoing management of an integrated Traction email and Omniture web analytics platform. The final solution enabled Tourism WA to identify and profile individual travellers based on their campaign and website behaviour and allowed us to segment website visitors according to their specific destination interests as well as types of holiday packages.
 
Results

Using interest based customer segmentation with smart targeting and trigger based email campaigns we were able to increase email open and response rates by almost 100% compared to the travel industry average. Combining user profiles with website behavioural data generated valuable additional insights that will be influencing the planning and execution of future campaigns.
 
http://www.extraordinarytaxiride.com.au/

   
Click here to download:
Tourism_Western_Australia_tag_.zip (1957 KB)

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Filed under  //   behavioral   christian bartens   clients   crm   emails   implementation   omniture   optimisation   sitecatalyst   smart targeting   targeting   tourism   traction   trigger based   web analytics   western australia  
Posted by Christian Bartens 

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January 31, 2010

Datalicious now implementation partner for Aprimo's new multi-channel CRM MarketingStudio

Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email us at insights@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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Filed under  //   aprimo   automation   christian bartens   crm   implementation   marketing   marketingstudio   multi-channel   news   partners   services  
Posted by Christian Bartens 

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January 7, 2010

Case study: Making Vodafone datalicious using SiteCatalyst, Test&Target and SearchCenter

Challenge

Implement, maintain and manage an end-to-end analytics and online optimisation platform designed to increase media effectiveness and website conversion as well as overall user experience. 

Solution

Design, implementation and ongoing management of advanced Omniture analytics and online optimisation platform across all Vodafone website properties in general and the online store in particular. The final solution combined data from various different sources, measuring performance across multiple channels above and below the line as well as visitor behaviour down to an individual customer level, both online and through call centres. By combining data sets and technologies that were separate up until then, Datalicious was able to generate additional insights, eliminate inefficiencies and execute highly targeted campaigns which were previously impossible.

Results

Advanced analytics and multi-channel media attribution enabled us to deliver a 400% return on investment on paid search in the highly competitive Telco market and establish organic search as a profitable cost centre. Identification of existing customers allowed us to save 30% of the annual display-advertising budget dedicated to acquisition messaging, which was essentially being wasted on already existing customers and re-purpose it for brand and self-service messaging. The addition of targeting parameters and coordination of on and off page re-targeting campaigns increased response rates by 25% on average. The planning and execution of an online testing strategy increased the visit to sale conversion rate by 5%. All of the above measures combined delivered an approximate return on investment on advanced analytics of over 600%.

Testimonials

“I’ve been working with SiteCatalyst for over six years, 3 years as a customer and 3 years as an employee, consulting to some of our largest customers around the world. The current Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 [globally] from my perspective. It is an amazing foundation for taking action on the data and improving online return on investment.” Adam Greco, Team Lead Business Consulting at Omniture.

“The Datalicious guys are great to work along side and to have on your team. They have a 'no stone unturned' approach to finding solutions to challenges that come up and were at ease working with different providers. Their knowledge and passion for web analytics and best of breed web optimisation was second to none. The advise on best practice use of the Omniture suite and how to make it work for me personally and Vodafone as a whole made the learning and training of others easy. I would thoroughly recommend Datalicious to anyone and they will be my first point of call.” Steve Brown, Senior Business Analyst, Vodafone

(download)

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Filed under  //   case studies   christian bartens   clients   implementation   news   omniture   optimization   roi   search   sem   seo   sitecatalyst   test&target   testimonials   testing   vodafone   web analytics  
Posted by Christian Bartens 

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August 3, 2009

Aussie: Custom web analytics implementation covering Google Analytics and Atlas ad server tags

Challenge

Aussie engaged us to review their web analytics set-up including Google Analytics and Atlas ad server tags prior to a major website re-launch. Key shortcoming of the existing implementation was the lack of conversion goals and actual dollar values, preventing Aussie from measuring return on advertising spend across paid and organic channels.

Solution
 
During the project we used the standard Google Analytics set-up process to configure conversion goals but also introduced new custom page views triggered on-click to track conversion goals on 3rd party forms which traditionally were thought to be outside of Aussie’s control. This solution enabled a full view of the value Aussie’s website and online campaigns were generating for the business.
 
Using filters and custom segments populated with data from online forms, we were also able to break the so far anonymous website traffic up into visitor segments delivering more granular insights on campaign responses and website usage. Additionally, a new code architecture was implemented, introducing a central JavaScript file that now controls all Google Analytics as well as Atlas ad server tags thereby significantly reducing required code maintenance effort.

Testimonials
 
“We were seeking a custom, integrated approach for our web-based data tracking and data management needs. From the get-go, the team at Datalicious were insightful, knowledgeable and willing to provide a solution tailored to our needs, not theirs. At every stage of the process Datalicious was willing to work closely with us, not just providing the solution, but also actively allowing us to understand and help develop the solution. Their entire team was very friendly, trustworthy and professional and I would recommend them to anyone with similar needs to ours.” Richard Frey, Web Producer.
 

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Filed under  //   ad server   atlas   aussie   christian bartens   clients   conversion goals   custom   google   google analytics   implementation   segments   tags   testimonials   web analytics  
Posted by Christian Bartens 

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January 20, 2008

Google Analytics: Set it up right and use the full analytics power of the free platform

News: Datalicious is now an official Google Analytics Certified Partner!
 
Web analytics has become a must-have component of any company's online marketing strategy and Google Analytics is arguably the most powerful, free web stats solution available.
 
Although a basic Google Analytics implementation is fairly easy and only requires copying and pasting of code provided by Google, more advanced features are slightly more complex. However, it is exactly these additional features that take a little more effort to implement and configure that will provide the most value.
 
Datalicious can help.
 
Our team of experts will set-up and customise Google Analytics using our proven Datalicious methodology to provide a maximum amount of flexibility while limiting the amount of IT resources required from your side.
 
Apart from you to accurately measure campaign results and website performance we are also able to implement any of the following more advanced features for you.
  • Dashboard configuration and automation
  • Setting of conversion goals and funnels
  • Enabling of internal search term tracking
  • Custom segmentation of website visitors 
  • Enabling of e-commerce reporting including revenue
  • Google Analytics based search engine optimisation 
  • Integration of Google AdWords campaign reporting
  • Integration of Google Website Optimizer test reports
In addition to the above standard Google Analytics functionality we would strongly recommend to also implement the Datalicious campaign pathing plug-in. The custom code developed by Datalicious is not available anywhere else and will enable your company to not only attribute conversions back to the last campaign clicked on (standard in Google Analytics) but to report on all paid and organic media channels that participated in conversions.
 
During the entire initial implementation and subsequent maintenance phases customer will be able to submit support tickets online.
 
Please email us at insights@datalicious.com if you would like to find out more or read some of our other Google Analytics related posts.

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Filed under  //   christian bartens   consulting   google analytics   implementation   services   support   web analytics  
Posted by Christian Bartens 

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January 20, 2008

Tourism NT: Omniture SiteCatalyst to analyse campaign and website performance of tourism portal

Tourism NT engaged us to enhance an existing Omniture SiteCatalyst implementation in connection with a major design refresh of their consumer website. The final solution allowed the client to report on an increased number of website interactions and analyse generated leads at a much granular level thereby helping to drive user interaction and increased media return on investment. 

http://en.travelnt.com/

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Filed under  //   christian bartens   clients   implementation   omniture   review   sitecatalyst   tourism nt   web analytics  
Posted by Christian Bartens 

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January 20, 2008

Tourism Australia: Omniture SiteCatalyst to track performance of global experiences content portal


Tourism Australia engaged us to implement an Omniture SiteCatalyst web analytics solution, designed to analyse usage of their global experiences content portal for the wider travel industry. Insights from the reports were supposed to be used to improve the overall site usability as well as content offered for download.

http://www.tourism.australia.com/

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Filed under  //   clients   implementation   omniture   sitecatalyst   solution design   tourism australia   web analytics  
Posted by Christian Bartens 

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