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January 31, 2010

Datalicious now implementation partner for Aprimo's new multi-channel CRM MarketingStudio

Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email Chris at cbartens@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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Filed under  //   aprimo   automation   christian bartens   crm   implementation   marketing   marketingstudio   multi-channel   news   partners   services  
Posted by Christian Bartens 

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January 7, 2010

Case study: Making Vodafone datalicious using SiteCatalyst, Test&Target and SearchCenter

All right, we've been posting for a while now and hope you like our view of the data world out there but now it's time for a little self-promotion (nevertheless interesting we think). 

Have a look at the below case study outlining the Omniture implementation we did for Vodafone Australia over the past few months (we're rather proud of it) and how it enabled the company to extract some serious ROI from its web analytics platform.

“I’ve been working with SiteCatalyst for over six years, 3 years as a customer and 3 years as an employee, consulting to some of our largest customers around the world. The current Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 from my perspective. It is an amazing foundation for taking action on the data and improving online return on investment.” Adam Greco, Team Lead Business Consulting at Omniture.

(download)

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Filed under  //   case studies   christian bartens   clients   datalicious   implementation   news   omniture   optimization   roi   search   sem   seo   services   sitecatalyst   test&target   testing   vodafone   web analytics  
Posted by Christian Bartens 

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August 3, 2009

Aussie: Custom web analytics implementation covering Google Analytics and Atlas ad server tags

Aussie engaged us to review their web analytics set-up including Google Analytics and Atlas ad server tags prior to a major website re-launch.

Key shortcoming of the existing implementation was the lack of conversion goals and actual dollar values, preventing Aussie from measuring return on advertising spend across paid and organic channels.

During the project we used the standard Google Analytics set-up process to configure conversion goals but also introduced new custom page views triggered on-click to track conversion goals on 3rd party forms which traditionally were thought to be outside of Aussie’s control. This solution enabled a full view of the value Aussie’s website and online campaigns were generating for the business.

Using filters and custom segments populated with data from online forms, we were also able to break the so far anonymous website traffic up into visitor segments delivering more granular insights on campaign responses and website usage. Additionally, a new code architecture was implemented, introducing a central JavaScript file that now controls all Google Analytics as well as Atlas ad server tags thereby significantly reducing required code maintenance effort.

“We were seeking a custom, integrated approach for our web-based data tracking and data management needs. From the get-go, the team at Datalicious were insightful, knowledgeable and willing to provide a solution tailored to our needs, not theirs. At every stage of the process Datalicious was willing to work closely with us, not just providing the solution, but also actively allowing us to understand and help develop the solution. Their entire team was very friendly, trustworthy and professional and I would recommend them to anyone with similar needs to ours.” Richard Frey, Web Producer.

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Filed under  //   ad server   atlas   aussie   christian bartens   clients   conversion goals   custom   google   google analytics   implementation   segments   tags   web analytics  
Posted by Christian Bartens 

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January 20, 2008

Google Analytics: Set it up right and use the full analytics power of the free platform

Web analytics has become a must-have component of any company's online marketing strategy and Google Analytics is arguably the most powerful, free web stats solution available.

Although a basic Google Analytics implementation is fairly easy and only requires copying and pasting of code provided by Google, more advanced features are slightly more complex. However, it is exactly these additional features that take a little more effort to implement and configure that will provide the most value.

Datalicious can help.

Our team of experts will set-up and customise Google Analytics using our proven Datalicious methodology to provide a maximum amount of flexibility while limiting the amount of IT resources required from your side.

Apart from you to accurately measure campaign results and website performance we are also able to implement any of the following more advanced features for you.
  • Dashboard configuration and automation
  • Setting of conversion goals and funnels
  • Enabling of internal search term tracking
  • Custom segmentation of website visitors 
  • Enabling of e-commerce reporting including revenue
  • Google Analytics based search engine optimisation 
  • Integration of Google AdWords campaign reporting
  • Integration of Google Website Optimizer test reports
In addition to the above standard Google Analytics functionality we would strongly recommend to also implement the Datalicious campaign pathing plug-in. The custom code developed by Datalicious is not available anywhere else and will enable your company to not only attribute conversions back to the last campaign clicked on (standard in Google Analytics) but to report on all paid and organic media channels that participated in conversions.

During the entire initial implementation and subsequent maintenance phases customer will be able to submit support tickets online.

Please email Chris at cbartens@datalicious.com if you would like to find out more or read some of our other Google Analytics related posts.

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Filed under  //   christian bartens   consulting   google analytics   implementation   services   support   web analytics  
Posted by Christian Bartens 

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January 20, 2008

Tourism NT: Omniture SiteCatalyst to analyse campaign and website performance of tourism portal

Tourism NT engaged us to enhance an existing Omniture SiteCatalyst implementation in connection with a major design refresh of their consumer website. The final solution allowed the client to report on an increased number of website interactions and analyse generated leads at a much granular level thereby helping to drive user interaction and increased media return on investment. 

http://en.travelnt.com/

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Filed under  //   christian bartens   clients   implementation   omniture   review   sitecatalyst   tourism nt   web analytics  
Posted by Christian Bartens 

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January 20, 2008

Tourism Australia: Omniture SiteCatalyst to track performance of global experiences content portal


Tourism Australia engaged us to implement an Omniture SiteCatalyst web analytics solution, designed to analyse usage of their global experiences content portal for the wider travel industry. Insights from the reports were supposed to be used to improve the overall site usability as well as content offered for download.

http://www.tourism.australia.com/

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Filed under  //   clients   implementation   omniture   sitecatalyst   solution design   tourism australia   web analytics  
Posted by Christian Bartens 

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