If you are an analytics professional with at least 2 years of work experience in data-intensive roles (preferably in a digital/direct markering environment) who would like to get into web analytics and data driven marketing then you should apply. More experienced analysts and marketers are welcome to apply as well.

+ Keen interest in all things web analytics and marketing optimization

+ Exposure to a growing list of interesting blue chip clients

+ Highly flexible working hours in a dynamic team environment

+ Young start-up with a "work hard, play hard" company attitude

+ Training on industry leading analytics and marketing platforms

+ Freedom to experiment with emerging technologies and new tools

+ Plenty of development and career opportunities in fast growing business

+ And of course you get a salary, maybe even a bonus plus other perks

If the above sounds interesting, please email us at jobs@datalicious.com so we can have a look at your resume and arrange a quick initial phone interview to ask you a few questions before we meet for a proper interview.

In case you missed it, Datalicious created an interactive web-based data visualisation for The Age newspaper to showcase their data on the liveability of Melbourne suburbs. The Age pulled together scores via a survey for each suburb across a range of metrics such as Low Crime, Eating Out, Low Traffic, and Open Space.

The interactive web application was built using Tableau Public and allows you to adjust how important each metric is for you so that an overall score is calculated for each suburb. Have a play and see how the map colours for each suburb change according to your preferences. The top five suburbs are automatically displayed in a list above the map. South Yarra comes out on top if all metrics are considered equal and you have lots of money. The data visualisation also allows you to filter suburbs by median house price.

A few other key insights:

Would love to do the same for Sydney!

YouTube just announced the next generation of their video analytics feature which uses the same data as the old Insights tool. To be honest, not much has changed apart from an interface design upgrade but it's nice to see that this has become a focus again and we can only hope this will get included into Google Analytics at some stage.

Check out the video stats from our recent AFL Grand Final Twitter data visualisation to get an overview of what's on offer in the new youtube.com/analytics tool. As you can see we're certainly not a video production house and don't get millions of views but the AFL video was a nice spike for us - never had more than a hundred views before!

The data shows us that the majority of views originated in Australia and came mostly from males between 25-54 (surprise surprise). Interesting to see is that mobile was much bigger than anticipated with almost 25% of views. I really love the video retention reports though, they're are awesome to optimise your actual video content (and I hope more companies will start using this to improve their TV ads). In the case of our AFL video you can see that we have a fairly steady drop-off of total viewers during the video but compared to the average (which is great benchmarking data) are actually doing pretty well in getting viewers to watch the video to the very end. 

Read the YouTube analytics guide for a more detailed explanation of the various reports.

Below are yesterday's slides from the Competitive Intelligence presentation at the Online Marketer conference in Melbourne.

We used the recent grounding of the Qantas fleet as an example to showcase some of the free (and paid) online tools that can be used to collect competitive intelligence - in our example, insights informing a Virgin campaign designed to poach Qantas customers.

Check out the tools we used and please leave a comment on this post if you know of any other great competitive intelligence tools!

Google just uploaded the videos from last year's Think Auto events in Sydney and Melbourne so I thought I'd share that with you. Check out the below recording including slides on how we think the automotive industry could crack cross-channel media attribution and finally give digital the credit (and budgets) it deserves.

The presentation covers basic media attribution best practice as well as some suggestions on how to track offline media responses online and link offline car sales back to online campaigns and website behaviour. Have a look, especially if you work in marketing in the automotive industry, as everyone seems to know how important digital is in the research process but no-one seems to be able to quantify exactly how much - here's a few ideas.