I stumbled upon this one afternoon and I have to say, I’m seriously considering investment possibilities – It has ‘Google Buyout’ written all over it. In the interests of decreasing our dependance on cars (for environmental, health and social reas…
Whoever was our birthday party would remember the hangover tables we handed out and might have even participated in the follow-up survey the next day, here are the results! We only got a few responses so it’s only a small sample (16 respondents) b…
We just came across the below new heatmap tool from Attention Wizard which is an interesting variation of more established services and although we’re not sure we like their approach we think they’re worth mentioning. In contrast to tools such as …
Update: Video on new Google Analytics multi-channel funnel reports Thanks to Google we’re all used to measuring campaigns on a ‘last click gets all the credit’ basis (or occasionally first click). That is, all conversions (i.e. sales, leads, form …
At 12pm on the Exhibition floor in the Epsilon seminar center. Eliminating Waste and Increasing Relevance through Targeting: An Introduction Defining segments and input sources Exploration of behavioral and transactional data sources Developing in…
Marketers have grouped like consumers with like for while, building anything from simple segments based on age, sex, income… to complex segments built on sophisticated cluster analysis to better profile and target consumers. However a book by Pe…