Datalicious Blog - Data Driven Marketing
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Website Testing Tools

Here is a useful collection of various tools for online marketeers, conveniently classified into groups ranging from usability testing, site performance testing, SEO ranking to web analytics. No doubt that there are a range of other tools that this list missed and therefore by no means this is comprehensive, nevertheless this is a great starting point.

http://www.testing-web-sites.co.uk/testing-tools/

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Filed under  //   development   links   optimisation   testing   tools   website optimization   website testing  

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Google national agency training videos

A solid collection of Google Agency Training videos & webinars covering everything from Google Analytics, Google Website Optimizer, hard-core analytics discussion with Avinash Kaushik, Google Adwords API and much more! If you simply want to beef up your online marketing skill-set, this is the place to go!

http://www.google.com/events/nationalagency/resources.html

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Filed under  //   directories   google   links   tools   training   videos  

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Google Agency Toolkit

If you work in online advertising & web analytics and regularly execute campaigns for your clients, this one-stop shop comes in handy.

http://www.google.com/agencytoolkit/

This toolkit basically comprises of tools allocated into 4 major categories:

Plan

  • Ad planner
  • Insights for search
  • Blog search
  • Hot trends
  • Traffic estimator

Create

  • Display ad-builder
  • Search-based keyword tool
  • Campaign optimizer
  • Adwords editor
  • Adwords API

Place

  • Placement tool
  • Ad preview tool
  • Site & category exclusion tool

Measure

  • YouTube insight
  • Google analytics
  • Conversion optimizer
  • Conversion tracking
  • Website optimizer
  • Webmaster tools

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Filed under  //   agency   directories   google   links   tools  

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