Tag: mapping

Identify and visualise suburbs with most profitable customers using RDA geoTribes and Tableau

by Christian Bartens on

Marketers often have a specific idea about the type of people they want to sell to, and now there is a way to find them. RDA Research has grouped Australian people over 18 into 15 distinct ‘geoTribes’ by using social status and more uniquely, by t…

Australian suburb boundary data for advanced Tableau mapping and data visualisation

by Christian Bartens on

A while back we created an interactive map of the most liveable suburbs in Melbourne for The Age. Now it’s time to share the love with the suburb data that we hacked up for your mapping pleasure in Tableau or any other piece of software. We used t…