Walkscore: The next phase Google of mapping? New heat maps showing how walkable suburbs are

I stumbled upon this one afternoon and I have to say, I'm seriously considering investment possibilities - It has 'Google Buyout' written all over it. 

In the interests of decreasing our dependance on cars (for environmental, health and social reasons) WalkScore has come up with a simple little way to evaluate the walkability of a neighborhood. Those looking to move to, work near, holiday in... can determine how they'll fair with only their two feet to rely on. 

So how does it work? You can get a 'walkability' score (out of 100) for an area based on an algorithm that computes proximity of amenities and thereforehow easy it would be for you to live a car-lite lifestyle. Check out our offices - we have no excuse but to get off out butts out at lunch an explore the area. We have a plethora of cafes/restaurants/sandwich stops to choose from.

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Everything is overlaid on a Google Map and for over 2,500 cities in the US they've calculated Heat maps. Apparently they've been working with reps in Australia - here's hoping our heat maps aren't too far behind.

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Keep in mind that this is a simple but effective tool. And what's deemed to make a neighbourhood walkable is:

  • A centre
  • People
  • Mixed income, mixed use
  • Parks and public space
  • Pedestrian design
  • Schools and workplaces
  • Complete streets

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 There is a new algorithm that's in beta that will incorporate:

  • Route required to get to amenities (i.e. if there is a freeway in the way, you can't just cross it)
  • Intersection density 
  • Block length

I can't help but think how useful this would be as a feature of any real estate site in particular. 

http://www.walkscore.com

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GeoCommons providing free and easy to use online platform to create map based data visualisations

I just came across GeoCommons which enables pretty much anyone to create stunning map based data visualisation from simple spreadsheets

Most marketers would have some customer data tied to geographic information but would struggle to visualise their data on a map to unlock additional insights without some sophisticated business intelligence tool and data manipulation, well here's an alternative. 

Have a look at the below map screenshot visualising underweight populations around the world (check out the live map on the GeoCommons website) or watch the YouTube video to find out how easy it can be.

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Check out the short YouTube video showing how easy it can be to create a data map from simple spreadsheets.

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SimpleGeo adds 1 million free mapping requests per month with it's API feature

Check out SimpleGeo's API, they've attempted to simplify geo based applications by doing all the grunt work in a cloud environment for you. With 1 million free (geo coding) requests a month, this is a pretty interesting proposition for applications previously unable to deploy their own mapping applications.

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Google Favourite Places integrates QR codes to help connect online and offline world for businesses

Online and offline business presences are increasingly merging together and Google just launched a new service called Favourite Places that uses QR codes to help business make the online offline transition easier for their customers.

Google identified more than 100,000 local businesses in the US that are searched for most often and each one received a window decal from Google featuring a scannable QR code. Customers can scan that code with any of hundreds of mobile devices and be taken directly to that business's place page on their mobile phone where they can then find more information and download coupons as well as rate and review the business.

Visit the below page to find out more about Google Favourite Places
http://www.google.com/favoriteplaces 

Not sure yet what kind of stats will be available to businesses but knowing Google that won't be far behind. Given most retailer with online presences are probably struggling to determine the impact of their online activities on real world sales the Google numbers will be a welcome addition to metrics such as phone calls to unique website numbers, downloaded store coupons or store locator searches. 
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Using Google Maps & Real Estate to identify affluent suburbs

If you're a stingy marketer or don't have the biggest budget you can now use Google Real Estate instead of Mosaic to identify affluent suburbs by searching for listing below $500,000 and above $1,000,000.

http://maps.google.com/help/maps/realestate/

(download)

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