Datalicious Blog - Data Driven Marketing
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SimpleGeo adds 1 million free mapping requests per month with it's API feature

Check out SimpleGeo's API, they've attempted to simplify geo based applications by doing all the grunt work in a cloud environment for you. With 1 million free (geo coding) requests a month, this is a pretty interesting proposition for applications previously unable to deploy their own mapping applications.

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Filed under  //   api   data   geo   geolocation   geotagging   hamish   lat   layers   lon   map   mapping   maps   ogilvy   simplegeo   visualisations  
Posted by Hamish Ogilvy 

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Google Favourite Places integrates QR codes to help connect online and offline world for businesses

Online and offline business presences are increasingly merging together and Google just launched a new service called Favourite Places that uses QR codes to help business make the online offline transition easier for their customers.

Google identified more than 100,000 local businesses in the US that are searched for most often and each one received a window decal from Google featuring a scannable QR code. Customers can scan that code with any of hundreds of mobile devices and be taken directly to that business's place page on their mobile phone where they can then find more information and download coupons as well as rate and review the business.

Visit the below page to find out more about Google Favourite Places
http://www.google.com/favoriteplaces 

Not sure yet what kind of stats will be available to businesses but knowing Google that won't be far behind. Given most retailer with online presences are probably struggling to determine the impact of their online activities on real world sales the Google numbers will be a welcome addition to metrics such as phone calls to unique website numbers, downloaded store coupons or store locator searches. 

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Filed under  //   christian bartens   coupons   favourite places   google   maps   offline   online   qr codes   scanner   transition  

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Using Google Maps & Real Estate to identify affluent suburbs

If you're a stingy marketer or don't have the biggest budget you can now use Google Real Estate instead of Mosaic to identify affluent suburbs by searching for listing below $500,000 and above $1,000,000.

http://maps.google.com/help/maps/realestate/

   
Click here to download:
Using_Google_Maps_Real_Estate_.zip (860 KB)

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Filed under  //   christian bartens   data   geo   google   location   maps   real estate   targeting  

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