AdGooroo search advertising report: Bing fails to translate traffic to increased share of advertisers
The guys at AdGooroo have published another one of their search advertising reports which contains some really interesting data.
Especially the share of advertisers by search engine and most expensive keywords reports are worth having a closer look. They show a constant decline in advertiser market share for Bing after an initial spike as well as significant differences in keywords by search engine hinting at different user segments.
Apart from the above the report also contains the following.
- Monthly Change in First Page Advertisers
- Avg # Ads/Keyword (US & International)
- Avg # Ads/Keyword (US only)
- 2009 Retailer Search Spending (Top 80 retailers, Google US)
- Top 25 US Advertisers by Search Engine
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adgooroo
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christian bartens
market
paid search
report
search
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share
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