Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?

Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.

Send an email to dashboards@datalicious.com and you will get an auto responder immediately with the login details to the live sample dashboard below so you can play around yourself (and of course we might email you later on with a polite follow-up).

Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.

             

Click here to download:

Tableau_marketing_dashboards_t.zip (1057 KB)

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Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email Chris at cbartens@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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With the support of Edentify (thanks guys, super fast turn-around on your end) we did a little live poll this morning at the ADMA Data Day 2009 asking a couple of hundred Australian direct marketers the following two questions:

Poll 1: Thinking of yourself as a consumer which of the following channels would you prefer companies to use when communicating with you (select only one)?

Poll 2: Putting your direct marketer head back on, which is the most effective direct marketing channel for your company (select only one)?

The below results are only very top-line and would most likely differ by industry and product (i.e. price) but it's comforting to see that a great majority of people would like to be communicated with via email and that marketers also think email is a very effective channel that works for them (same goes for DM). More of a concern is that is seems that no-one really wants a phone call but quite a few marketers consider phone calls an effective direct marketing channel.

If all this sounds like a familiar challenge to you and you'd like to know how data and analytics can help to select the most suitable channel at the right point in time or just want to contribute to industry best practice then please join the new ADMA Data & Analytics council by emailing councils@adma.com.au.

Check out the Edentify Bubble Toolbox yourself here 
http://www.edentify.com.au/

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Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.

Click here to download:

200910 ADMA Digital Certificate V1.pdf (13702 KB)

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Bing might be picking up market share in the US according to the latest eMarketer article but in Australia Google is still the dominating force (almost to a point where the additional effort/costs required to manage a 2nd or 3rd search account outweighs the actual benefit).

Take our poll: Do you bother with search marketing on Bing/Yahoo in Australia?
http://answers.polldaddy.com/poll/2058507/

Australia

USA

eMarketer: Analyzing the Bing effect
http://www.emarketer.com/Article.aspx?R=1007297

Hitwise: Data Center USA
http://www.hitwise.com/us/resources/data-center

Hitwise: Data Center Australia
http://www.hitwise.com/au/resources/data-centre

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The slides below from our recent Digital Council presentation explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as to reduce churn. The presentation covered all aspects of targeting from basics over technology to management and strategy. 

Click here to download:

200905 ADMA Direct Marketing In Digital Age V3.pdf (3699 KB)

Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business.

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Below are the slides we presented at the recent SMX Sydney event, showing the power of integrating web analytics and bid management platforms using the Omniture example.

Click here to download:

200903 SMX Sydney V2.pdf (1093 KB)

Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how advanced analytics could help your company's search marketing.

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