Tag: marketing

Here’s why mobile marketing matters to your marketing strategy

by Priscilla Cheung on
Mobile uses will surpass desktop users in 2014. This is why mobile marketing matters.

The growth in mobile use means mobile marketing needs to be a part of your marketing mix.   According to a Comscore report based on Morgan Stanley research, global mobile users will surpass desktop users this year. The exponential growth in mobile usage makes the medium increasingly important for acquisition and retention marketing strategies. If your marketing office isn’t investing in mobile marketing now, it needs to. Mobile uses will surpass desktop users in 2014. This is why mobile marketing matters. Mobile marketing offers marketing offices the chance to engage […]

Your Marketing Strategy Should Get Your Customers Comfortable With Data

by Daniel Dewar on
Your market strategy must include big data.

Your marketing strategy must include big data if you are to give your customers personalised service.   A Walker report on the Future of the B2B Customer Experience published in 2013 had this to say about what the future customer will look like: “The customer of 2020 will be more informed and in charge of the experience they receive. They will expect companies to know their individual needs and personalize the experience. Immediate resolution will not be fast enough as customers will expect companies to proactively address their current and […]

Top 5 email marketing benchmarks for Australia and the rest of the world, see how you compare

by Christian Bartens on
Email marketing benchmark

How does my email campaign performance compare? We get that question all the time so we did a bit of research and compiled the best email marketing benchmarks for you. Check out the vendor reports with key metrics by country and industry below for a quick comparison. There are several metrics that you should pay attention to such as open rate, click-through rate and bounce rate. These stats help to determine how effective your email marketing campaigns are, but most importantly also allow you to compare your own figures against […]