MapReduce, Hadoop, and doing it yourself The Data Team attended the fantastic Big Data Meetup organised by Rami Mukhtar from Ambiata last night. I’ve been a very times before and always enjoyed it, but it’s become particularly relevant now that Ra…
Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…
There seems to be an increased buzz around cross-channel media attribution from many vendors lately and although we posted on the subject of attribution before we never really got into the nuts and bolts of the different platform options so here y…
In case you missed our presentation on Re-thinking Media Attribution at the recent Google Go Measure event, check out the slide below. Thes slides obviously need narration, but the gist of the presentation is that the new Google Analytics multi-ch…
We’re excited to announce that Hamish Ogilvy, our Head of Data, will be running a workshop on digital data, campaign measurement and optimisation at the upcoming ad:tech event in Sydney The workshop will be held from 10-1pm on Wednesday, March 9th…
We’re excited to announce that we will be presenting at Mediamind’s (aka Eyeblaster) global roadshow event in Sydney next week on how to use advanced media attribution to improve media planning processes. There will be a short session to introduce…