Tag: mediaattribution

Using Cross-Channel Marketing And Planning For Media Attribution

by Elly Gillis on
cross-channel marketing campaigns

As marketers explore cross-channel marketing campaigns, is it worth the investment without media attribution modelling?   Marketers are finally becoming more interested in starting conversations with their audience rather than delivering a straight marketing message to consumers. It’s no longer about pushing a service or product out into the marketplace. Content marketing and earned media channels are helping businesses pull audiences to the brand. What can become overwhelming for marketers and businesses is the sheer number of channels available for brand messaging and content. Digital Consultant David Sealey has published [...]

Implementing Push Notifications To Drive Mobile Marketing

by Christian Bartens on

While investment in mobile marketing has seen an increase, mobile push notifications remains a largely unused channel of mobile strategy.   In a recent Forrester report titled ‘Push Mobile Engagement To The Next Level‘, push notifications are shown as being integral to mobile marketing strategy. In a recent blog post, we looked at the growth in mobile marketing and why this matters to your overall marketing strategy. Looking specifically at mobile marketing, push notifications are the next area of growth. Push notifications is an area for mobile marketing growth. While [...]

Using SuperTag to maximise marketing strategy and drive ROI

by Conrad Dujin on
SuperTag was developed to drive efficiencies in marketing strategy.

Improving ROI and simplifying tag management should be a key component of any marketing strategy.   There are several problems facing many organisations and marketing offices today. A lot of it has to do with data. From too much data to not enough data and data collection and privacy issues – it’s a hot topic in marketing and advertising. At least marketing offices are now attempting to address these issues. We work with a variety of clients who each face different problems when it comes to data collection and management. [...]

Datalicious drives digital marketing innovation with Veda investment

by Daniel Dewar on

Datalicious continues its history of tag management and media attribution innovation with investment from Veda   Datalicious, an industry leading data-driven digital marketing agency, today announced investment from Veda, Asia-Pacific’s leading provider of consumer and commercial data intelligence and insights. The investment is part of Veda’s growth strategy for its marketing services division, Inivio. Veda is built on the largest, most comprehensive and current data source in Australia and New Zealand. With the investment, Veda plans to grow its marketing services business and further develop its shared offering with Datalicious [...]