Tag: metrics

Social media analytics: Making your data actionable with the right metrics [eBook]

by Christian Bartens on
Social Media Marketing for Your Business: How to Track and Use Your Analytics

With so much user-generated data available in real time, brands and marketers face a challenge: How do we make the most of this unprecedented social activity? How do we reliably measure the pulse of our users, become more effective in our outreach, and engage customers to encourage brand advocacy and more sales? It is increasingly important for business owners to understand how to make their social media data actionable – and that process starts with the right metrics. Without effective measurement you will end up wasting time and energy on […]

ADMA guest lecture slides on measurement and metrics at Multi-Channel Marketing Certificate

by Christian Bartens on

In this increasing complex media world, the ADMA Multi-Channel Marketing Certificate is an awesome foundation for any Marketer and teaches how to develop effective strategies in this environment. We especially like the course as we get to do a gue…

ADMA presentation to Macquarie Bank on effective campaign measurement and media attribution

by Christian Bartens on

How effective is your campaign measurement? Are you just reporting numbers or are you actually generating actionable insights that support cross-channel media optimisation and enable performance benchmarking and knowledge transfer across campaigns…

Diagram: Integrated campaign flow and simplified metrics framework across multiple channels

by Christian Bartens on

How many times have you talked about a truly integrated campaign but lacked a diagram and metrics framework to properly explain and measure the interaction between channels? We recently designed the below campaign flow and simplified metrics frame…