Datalicious Blog - Data Driven Marketing
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Datalicious now implementation partner for Aprimo's new multi-channel CRM MarketingStudio

Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email Chris at cbartens@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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Filed under  //   aprimo   automation   christian bartens   crm   implementation   marketing   marketingstudio   multi-channel   news   partners   services  

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ADMA Digital Certificate: The perfect journey

Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.

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Filed under  //   adma   christian bartens   customer   data   digital certificate   experience   marketing   multi-channel   presentations   targeting  

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How to actually do multi-channel media attribution and optimise marketing budget allocation

Challenge: Establish a generic model to accurately attribute conversion credits to each channel and analyze the true impact of banner view-throughs in particular.

Key questions: Is my company attributing the right amount of conversions to each channel or are some channels such as display ads getting to much credit? What would be the optimal channel mix and spend to optimize conversions?

Desired outcome: Identify the optimal channel mix and budget for each and if possible reduce media spend in some channels while maintaining effectiveness.

(download)

Please contact Chris at cbartens@datalicious.com if you have any questions about or would like to know how a media attribution model could help to improve your company's long-term return on advertising spend.

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Filed under  //   attribution   christian bartens   guide   how to   media   multi-channel   services   web analytics  

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Vendio: free multi-channel online store plus powerful ebay stats

platform-multichannel.jpg

eCommerce platform
http://www.vendio.com/ecommerce/platform

eBay stats
http://www.vendio.com/ecommerce/research

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Filed under  //   amazon   christian bartens   ebay   ecommerce   multi channel   platform   stats   tools   web analytics  
Posted by datalicious 

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