Have you seen our SuperTag tag management platform yet? If not, check out the below screen shots. We think it looks much better now with the brand new re-designed user interface (based on the Twitter Bootstrap framework).
Apart from improving overall usability and design, the whole front-end was actually re-vamped which you can't actually see but lead to a significantly improvement in performance - the app is really snappy now. Contact us for a demo if you think your company could benefit from a container tag!
We're very excited to announce that our new re-designed website has finally been launched! Yay! It's super fast and uses the Twitter framework for optimised usability across all devices. Change the size of your browser window to check out the adaptive design and see how it changes for different screen resolutions. What do you think? Like it?
Thank you to all our clients, partners and friends for coming and celebrating with us! It was an awesome night and we've certainly felt the effects all day today ...
We used the recent grounding of the Qantas fleet as an example to showcase some of the free (and paid) online tools that can be used to collect competitive intelligence - in our example, insights informing a Virgin campaign designed to poach Qantas customers.
Check out the tools we used and please leave a comment on this post if you know of any other great competitive intelligence tools!
Over the AFL Grand Final weekend we were pretty busy doing a Twitter data visualisation for an article by the Herald Sun but there's so much more in this data set that we decided to write a follow-up post as well.
Have a look at the below video or the interactive Tableau dashboard behind it, showing volume of Twitter mentions for the different AFL teams over a period of time leading up to the Grand Final. Further down are some screenshots of the Ross Lyon (St Kilda coach) incident, in which he was accused of stabbing his predecessor Mark Harvey in the back for the position of coach at the Freemantle club - the whole story was actively discussed on Twitter as you can see.
The video (and dashboard) present what we call 'Twitter Time', all Tweets broken up into chunks of 400 and then analysed. As the chunks of Tweets (blue lines) are visualised, time will slow down at moments when the volume of Tweets was high, particularly at match dates (green circles) or at the Grand Final (dark green circle). The jersey size is proportional to the number of Tweets mentioning a particular team, and you'll notice that they go gray once they are eliminated from the series. The analysis was run on about 35,000 Tweets provided by Alterian's SM2 social media analytics platform.
Below is the breakdown of the Twitter chatter and mentions of key players, and most importantly coaches, from the time Ross Lyon announced that he was resigning and rumours started about his move to Freemantle (15th and 16th September). All Tweets were analysed for instances of player or coach names. Rumours pop up and die as Twitter volume rises and falls.
Above: Hawthorn vs Sydney & West Coast vs Carlton normal match chatter on Twitter.
Above: rumours of Ross Lyon's move to Freemantle and sacking of Mark Harvey explode on Twitter after Ross Lyon officially resigns. His move to Freemantle is confirmed on the 16th of September.
Above: Neil Craig becomes the topic of conversation as well as it is rumoured he might go to St. Kilda.
Above: AFL fans move on and resume normal match chatter ...
