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March 9, 2010

Datalicious now Atomic Labs Pion reseller and integration partner for Australia

Datalicious is excited to announce that we are now the exclusive Atomic Labs Pion reseller and integration partner for Australia.

Pion from Atomic Labs is designed to minimise the time you spend collecting your data so you can use it instead to start understanding your site visitors. In short, free yourself from the overhead and inaccuracies of page tags with tag-less data capture while increasing your current web analytics capabilities. 

Pion eliminates the need for tags with passive network capture that sits back and 'listens' to all of your web traffic and feeds it directly into your existing reports. Contrary to other platforms, Pion is able to capture both, normal and mobile website traffic, without additional implementation effort and can push data into all major web analytics platforms such as Omniture, WebTrends, Unica and Google Analytics so your marketers can continue to use the interface they have become accustomed to. 

Updating, customising and exporting your data is also a snap now. Just login to Pion through your web browser and update your own rules and data feeds through a simple drag-and-drop interface. No more waiting for IT, Pion is designed for marketers, by marketers.

The leading web analytics vendors have long let you rule your reports. Now, get ready to rule your data. Visit atomiclabs.com to learn more, or contact Chris at cbartens@datalicious.com to get started with Pion today.

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Filed under  //   atomic labs   christian bartens   cost savings   data   mobile   news   omniture   partners   pion   services   tag-less   tagging   web analytics  
Posted by Christian Bartens 

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February 22, 2010

Ad:Tech interview on paid vs. free web analytics and the keys keys to a successful data strategy

Leading up to our session at ad:tech in Sydney this year, Jennie Williams from Ideagarden recently interviewed me on my thoughts regarding paid vs. free web analytics platforms and the keys to a successful data strategy. Have a look at the short video below if the following questions sound interesting to you.

  • Data is coming to the top of the agenda for many marketers, why is that?
  • What are the key challenges in achieving a great data management plan?
  • How should marketers go about deciding between paid vs. free analytics tools?

For more information on the upcoming ad:tech session content visit the official ad:tech website or read our earlier blog post announcing the session panelists.

Below are two of our key slides to further explain what I'm talking about in the interview. Part of Datalicious's service proposition is about A) helping companies to determine what their data can be used for at different stages of the customer life cycle (or the customer data journey as we call it)

A) The customer data journey

as well as B) helping companies to move through the different stages of their corporate data journey and the resulting changes in technology, resources and processes requirements.

B) The corporate data journey

Email me at cbartens@datalicious.com if you have any questions or want to find out how we could help your company.

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Filed under  //   adtech   analytics   christian bartens   data   interview   news   strategy   video  
Posted by Christian Bartens 

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February 18, 2010

Panelists confirmed for ad:tech session on paid vs. free web analytics platforms

New: Watch the video interview.

We're excited to finally announce the panel line-up for our ad:tech session this year on paid vs. free web analytics platforms! 

ad:tech 2010, Wednesday, March 17, 4:50pm - 5:35pm

It's taken a while but we managed to get some of the best names in the web analytics space together in one spot to answer all your questions so make sure you mark the above date in your calendar.

Session panelists
  • Matt Langie, Director Product Marketing, Omniture (Global)
  • Benjamin Mangold, Analytics Director, Mangold Sengers
  • Alex Crompton, Senior Manager Web Marketing, Aussie 
  • Jonathan Kerr, Associate Director eCommerce, Budget Direct
Session moderator
  • Christian Bartens, Managing Director, Datalicious
Email me at cbartens@datalicious.com if you have any particularly questions you would like me to post to the panel.

For more information on the session and the event please visit the official ad:tech website or read our earlier blog post.

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Filed under  //   adtech   christian bartens   free   google analytics   news   omniture   paid   panel   web analytics  
Posted by Christian Bartens 

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February 18, 2010

Australian pricing and local support for Tableau Business Intelligence software

You might have heard the recent buzz about Tableau, but are wondering how to get hold of a copy for your business and whether the platform is supported in Australia?

Datalicious has recently entered into an agreement with the US based company and is excited to announce Australian prices and local support for the powerful platform.

In case you're not fully convinced yet, read Gartner's recent BI tool comparison and some of the feedback including "customer survey data shows that Tableau was chosen more often for functionality than any other vendor in the survey, with one of the highest overall product functionality scores."

Check out our sample multi-channel marketing dashboard or the official Tableau website for some sample visualisations.

Tableau Desktop Personal 
 Data mine flat files and create stunning visualisations.
AUD 1,100.00 (excluding GST)* 

Tableau Desktop Professional 
Data mine live databases and publish dashboards to the Tableau server.
AUD 2,000.00 (excluding GST)*

Tableau Server
Publish customised dashboards for up to 10 corporate users online.
AUD 11,000.00 (excluding GST)*

View the Tableau product tour or visit the official product pages to get more information and detailed technical specifications.

Please email Chris at cbartens@datalicious.com for volume discounts and education pricing as well as local support options.

*Prices may change anytime without notification.

           
Click here to download:
Australian_prices_local_suppor.zip (715 KB)

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Filed under  //   analytics   aud   australia   bi   business intelligence   christian bartens   dashboards   data   data mining   news   press   prices   products   reporting   reseller   software   tableau   tools   visualisations  
Posted by Christian Bartens 

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January 31, 2010

Datalicious now implementation partner for Aprimo's new multi-channel CRM MarketingStudio

Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email Chris at cbartens@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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Filed under  //   aprimo   automation   christian bartens   crm   implementation   marketing   marketingstudio   multi-channel   news   partners   services  
Posted by Christian Bartens 

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January 24, 2010

Congratulations to Chaoming, 1st Datalicious team member to get married!


I especially like the red background, totally on brand ;-)

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Filed under  //   chaoming   christian bartens   news   photos   team   wedding  
Posted by Christian Bartens 

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January 20, 2010

Tableau: Powerful but cost-effective business intelligence and data mining solutions

Datalicious is proud to announce that we have just joined the Tableau reseller program after having evaluated and used the business intelligence platform for several months.

Explore, discover, visualize and publish: Tableau delivers rapid-fire business intelligence that requires little more than drag and drop (ok, and an analytics mind). Whether you just want to crunch data from various different databases and files or publish your annotated dashboards and reports online for everyone in your company to see, Tablea makes BI fast and easy at a fraction of the cost of traditional business intelligence software.

Check out our Australian Tableau prices and local support options or  email Chris at cbartens@datalicious.com if you want to find out more.

For more in-depth product information visit the official Tableau website.
http://www.tableausoftware.com/

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Filed under  //   analytics   bi   business   christian bartens   dashboards   data mining   data   intelligence   news   partners   reporting   reseller   software   tableau   visualisations  
Posted by Christian Bartens 

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January 20, 2010

Datalicious to lead session on paid vs. free web analytics platforms at ad:tech 2010

Update: Check out the impressive list panelists including some of the best web analytics minds in Australia.

Make sure you mark the below date in your calendar if you're wondering what analytics platform to choose: Google Analytics or Omniture?
ad:tech 2010, Wednesday, March 17, 4:50pm - 5:35pm

Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements?

  • Do you know what you need? What framework should you be using for comparison?
  • Free vs. paid for tools: what’s best for your advertising plan?
  • How do you leverage the support you get from paid for tools to ensure your marketing plan benefits?
  • Comparing local vs. global analytics tools in the market
  • What’s the best resourcing plan to get full potential from your data analytics tools?
  • What are you watching? Why? Who are you reporting that to?
  • What are the current limitations of social media metrics?
Have a look at the below conference schedule, looks interesting.
http://www.ad-tech.com/sydney/adtech_sydney_schedule.aspx

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Filed under  //   adtech   christian bartens   google analytics   news   omniture   sitecatalyst   speaking   web analytics  
Posted by Christian Bartens 

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January 7, 2010

Case study: Making Vodafone datalicious using SiteCatalyst, Test&Target and SearchCenter

All right, we've been posting for a while now and hope you like our view of the data world out there but now it's time for a little self-promotion (nevertheless interesting we think). 

Have a look at the below case study outlining the Omniture implementation we did for Vodafone Australia over the past few months (we're rather proud of it) and how it enabled the company to extract some serious ROI from its web analytics platform.

“I’ve been working with SiteCatalyst for over six years, 3 years as a customer and 3 years as an employee, consulting to some of our largest customers around the world. The current Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 from my perspective. It is an amazing foundation for taking action on the data and improving online return on investment.” Adam Greco, Team Lead Business Consulting at Omniture.

(download)

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Filed under  //   case studies   christian bartens   clients   implementation   news   omniture   optimization   roi   search   sem   seo   services   sitecatalyst   test&target   testing   vodafone   web analytics  
Posted by Christian Bartens 

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October 16, 2009

Datalicious out on the track, 1st team day

Hamish won, closely followed by Mitch and Leila. Dave was taken out of the Race when Chris knocked off his chain (and claims to this day he would have won otherwise. Ian had to pull out early due to a broken rib.

                   
Click here to download:
Datalicious_out_on_the_track_1.zip (6612 KB)

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Filed under  //   news   photos   racing   team  
Posted by Christian Bartens 

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