This is an interesting new integration, something one would have expected to happend between one of the big search engines and Facebook but Omniture clearly stole them the show on this one, nice one Omniture! 

Omniture and Facebook announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

As the industry moves beyond marketing that 'interrupts' the consumer's online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook's more than 400 million active users.

Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company's search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.

Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.

Contact us at insights@datalicious.com if you would like to find out more or enable this integration for your company.

Read the full story here on MarketWatch 
http://www.marketwatch.com/story/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers-2010-03-03

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Implement, maintain and manage a combined email-marketing and web analytics platform designed to enhance visitor profiling and thus increase content relevance and user interaction.

   

Click here to download:

Tourism_Western_Australia_tag_.zip (1957 KB)

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Check out MultichannelMetrics's interactive flowchart if you're experiencing issues with a drop in traffic or conversion rates, it's a great starting point to figure out what to do.

Click on the below link to get to the interactive version of the chart

http://multichannelmetrics.com/WebAnalyticsQuestionSupportSystem/WebAnalyticsQSS.html

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Here is a useful collection of various tools for online marketeers, conveniently classified into groups ranging from usability testing, site performance testing, SEO ranking to web analytics. No doubt that there are a range of other tools that this list missed and therefore by no means this is comprehensive, nevertheless this is a great starting point.

http://www.testing-web-sites.co.uk/testing-tools/

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Google Commerce Search is a search solution designed to optimise the on-site search experience on retail sites but interestingly this product is not for free this time, pricing starts at $50,000 (pretty hefty for Google). 

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Omniture have finally spent some time fixing Omniture’s Test & Target interface and will be releasing it on 5th of November.

What you’ll see in the new release is:

• Setting up targets is much easier with a better layout and more logical organisation
• AJAX – no more page refreshes
• No more having to use Edit Classic for targeting campaigns and the .5 updated one for normal campaigns.
  

Our biggest frustration with Test & Target has always been the resource time to manage the programs, particularly if you’re using it to target weekly promotions - hopefully this should make the process faster.

Omniture, we ’d still like to see bulk uploads through csv’s or an API – this would be a great platform to integrate with a CMS. Integrating targeting information from other applications such as a CRM into the campaign interface would also be nice rather than having to manage this process outside of Test and Target.

http://teamoffermatica.com/launch/campaign_edit.html

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Another awesome usability article from Smashing Magazine, couldn't resist posting a summary and I recommend everyone sign-up for their Twitter feed.

Key recommendations from the article

1. Draw user attention with size
2. Draw user attention with prominent positioning
3. Use whitespace to detach call to actions from other elements
4. Use highly contrasting colors
5. Offer secondary alternative actions
6. Convey a sense of urgency
7. Tell users that taking action is easy
8. Tell users what to expect

Read the full article including best practice visual examples here
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

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Are you showing the same content and ads to all prospects and customers? Would you like to test what more customized website content and online ads would do to your conversion and response rates? Flick through our recent presentation at the ADMA Digital Council on advanced online targeting if you want to find out more and get an overview of some of the challenges, technologies and concepts.

Click here to download:

200905-ADMA-Direct-Marketing-In-Digital-Age.pdf (3699 KB)

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Centrebet’s engaged us to conduct extensive keyword research in the online gambling and sports betting categories and to transform our findings into a set of organic search optimisation instructions. The implementation of our recommendations allowed Centrebet to increase its traffic share from organic search at a time where the company’s paid advertising options were severely limited by legislation.

http://www.centrebet.com/

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