TAG: optimisation

It wasn’t long ago when a Telco called 3 sponsored Australian Cricket and Vodafone delivered excellent coverage and customer service. Or when media attribution meant analysing the ‘last click’ as favoured by Google. These days, the last click attribution model is a dinosaur. Since every customer interacts with your brand in a different way, only giving recognition to the last click doesn’t take into account the full purchase path - all the steps along the way that influenced the customer to buy. That’s where media attribution comes in. Media attribution allows [...]

Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…

We are very proud to be the Australian partner of ThinkVine, a marketing mix modelling agency from the US. We recently had the CEO come all the way from the US to present the keynote speech at our Boosting Media Event. In this video Mark helps you…

By Mark Battaglia, CEO at ThinkVine Marketers say, “you had me at hello” when the conversation is about complexity in the marketplace. No one doubts that there is more diversity among consumers, more fragmentation in media consumption behavior, mo…

Attention all heads of marketing: Want to learn about media optimisation and how to boost media ROI? To help celebrate ThinkVine’s visit to Sydney, the teams at Datalicious and Trinity P3 are coming together to host a 360 media event to help y…

Or so it seems according to the latest piece of research from eConsultancy. See below, with thanks to David Sealy, a visualisation of the effectiveness v. adoption rate of conversion optimisation techniques, as reported last week by eConsultancy. …