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360 Omniture services from implementation consulting to fully outsourced platform management

Are you thinking about implementing one of the below Omniture Online Marketing Suite products or would you like an independent view on how to get more value from your current implementation? Is your company beyond passive web analytics and ready to implement a bid management, testing or merchandising platform? 

Then email us at insights@datalicious.com, we have significant experience in implementing and managing all parts of the Omniture Online Marketing Suite of products and would love to support your company in taking the next step in online business optimisation.

Read our case study: making Vodafone Australia datalicious, which ranks our implementation of the Omniture platform among the top 10 globally, if you're still hesitant about involving an independent 3rd party or are not quite sure about what kind of service to expect from Datalicious.

You might also be interested in our recent announcement of becoming the exclusive Atomic Labs Pion reseller for Australia, if web analytics tag maintenance or the increasing amount of mobile traffic from smart phones are a problem for your company. Pion is a new server based data collection method that allows you to populate your Omniture reports without ever having to touch your page code again. As Pion doesn't rely on JavaScript it also tracks all forms of mobile devices with or without JavaScript support out of the box.

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Filed under  //   certified professional   christian bartens   consulting   data   discover   genesis   implementation   insight   integration   merchandising   omniture   optimisation   recommendations   searchcenter   services   sitecatalyst   sitesearch   survey   test target   web   web analytics  

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New integration: Use Omniture SearchCenter to manage and optimise Facebook media buys

This is an interesting new integration, something one would have expected to happend between one of the big search engines and Facebook but Omniture clearly stole them the show on this one, nice one Omniture! 

Omniture and Facebook announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

As the industry moves beyond marketing that 'interrupts' the consumer's online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook's more than 400 million active users.

Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company's search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.

Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.

Contact us at insights@datalicious.com if you would like to find out more or enable this integration for your company.

Read the full story here on MarketWatch 
http://www.marketwatch.com/story/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers-2010-03-03

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Filed under  //   christian bartens   facebook   media   media buying   omniture   optimisation   searchcenter   social media   web analytics  

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Tourism Western Australia: Omniture SiteCatalyst and Traction integration for smarter email targeting

Challenge

Implement, maintain and manage a combined email-marketing and web analytics platform designed to enhance visitor profiling and thus increase content relevance and user interaction.

Solution
 
Design, implementation and ongoing management of an integrated Traction email and Omniture web analytics platform. The final solution enabled Tourism WA to identify and profile individual travellers based on their campaign and website behaviour and allowed us to segment website visitors according to their specific destination interests as well as types of holiday packages.
 
Results

Using interest based customer segmentation with smart targeting and trigger based email campaigns we were able to increase email open and response rates by almost 100% compared to the travel industry average. Combining user profiles with website behavioural data generated valuable additional insights that will be influencing the planning and execution of future campaigns.
 
http://www.extraordinarytaxiride.com.au/

   
Click here to download:
Tourism_Western_Australia_tag_.zip (1957 KB)

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Filed under  //   behavioral   christian bartens   clients   crm   emails   implementation   omniture   optimisation   sitecatalyst   smart targeting   targeting   tourism   traction   trigger based   web analytics   western australia  

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MultichannelMetrics: Cool interactive flow-chart to trouble shoot drop in traffic or conversions

Check out MultichannelMetrics's interactive flowchart if you're experiencing issues with a drop in traffic or conversion rates, it's a great starting point to figure out what to do.

Click on the below link to get to the interactive version of the chart

http://multichannelmetrics.com/WebAnalyticsQuestionSupportSystem/WebAnalyticsQSS.html

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Filed under  //   analytics   conversion   flowchart   guide   multichannelmetrics   optimisation   tools   tutorial   web  

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Website Testing Tools

Here is a useful collection of various tools for online marketeers, conveniently classified into groups ranging from usability testing, site performance testing, SEO ranking to web analytics. No doubt that there are a range of other tools that this list missed and therefore by no means this is comprehensive, nevertheless this is a great starting point.

http://www.testing-web-sites.co.uk/testing-tools/

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Filed under  //   development   links   optimisation   testing   tools   website optimization   website testing  

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Google launches new special search engine designed to enhance user experience on retail sites

Google Commerce Search is a search solution designed to optimise the on-site search experience on retail sites but interestingly this product is not for free this time, pricing starts at $50,000 (pretty hefty for Google). 

Google has been offering on-site search services for a while now so this isn't an unexpected move but I'm surprised the pricing model is not the usual cost per click or cost per conversion. Please comment on this post if you know what the underlying platform is (is this another acquisition?).

Google Commerce Search offers the following features
  • Enable visitors to find the right products faster
  • Filter results by category, price, brand or other attributes
  • Provide user-friendly spelling options and synonyms
  • Increase website conversions and sales
  • Boost or promote chosen products within search results
  • Deploy search solution in days, and scale effortlessly
  • Customize, track, and optimize performance
Find out more on the official Google website here

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Filed under  //   christian bartens   ecommerce   google   google commerce search   internal   merchandising   on-site   optimisation   retail   search   shopping  

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Omniture Test and Target update coming

Omniture have finally spent some time fixing Omniture’s Test & Target interface and will be releasing it on 5th of November.

What you’ll see in the new release is:

  • Setting up targets is much easier with a better layout and more logical organisation
  • AJAX – no more page refreshes
  • No more having to use Edit Classic for targeting campaigns and the .5 updated one for normal campaigns.

Our biggest frustration with Test & Target has always been the resource time to manage the programs, particularly if you’re using it to target weekly promotions - hopefully this should make the process faster.

Omniture, we ’d still like to see bulk uploads through csv’s or an API – this would be a great platform to integrate with a CMS. Integrating targeting information from other applications such as a CRM into the campaign interface would also be nice rather than having to manage this process outside of Test and Target.

http://teamoffermatica.com/launch/campaign_edit.html

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Filed under  //   google website optimizer   multivariate   omniture   optimisation   targeting   test&target   testing  

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Call to Action Buttons: Examples and Best Practices

Another awesome usability article from Smashing Magazine, couldn't resist posting a summary and I recommend everyone sign-up for their Twitter feed.

Key recommendations from the article

1. Draw user attention with size
2. Draw user attention with prominent positioning
3. Use whitespace to detach call to actions from other elements
4. Use highly contrasting colors
5. Offer secondary alternative actions
6. Convey a sense of urgency
7. Tell users that taking action is easy
8. Tell users what to expect

Read the full article including best practice visual examples here
http://www.smashingmagazine.com/2009/10/13/call-to-action-buttons-examples-and-best-practices/

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Filed under  //   calls to action   christian bartens   examples   optimisation   smashing magazine   testing  

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Advanced digital targeting and merchandising

Are you showing the same content and ads to all prospects and customers? Would you like to test what more customized website content and online ads would do to your conversion and response rates? Flick through our recent presentation at the ADMA Digital Council on advanced online targeting if you want to find out more and get an overview of some of the challenges, technologies and concepts.


(download)

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Filed under  //   adma   christian bartens   content   customisation   digital council   merchandising   optimisation   targeting   testing   web analytics  
Posted by datalicious 

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Centrebet: Keyword research and search strategy to increase organic rankings

Centrebet’s engaged us to conduct extensive keyword research in the online gambling and sports betting categories and to transform our findings into a set of organic search optimisation instructions. The implementation of our recommendations allowed Centrebet to increase its traffic share from organic search at a time where the company’s paid advertising options were severely limited by legislation.

http://www.centrebet.com/

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Filed under  //   centrebet   christian bartens   clients   keyword   optimisation   organic   research   search   seo   topia porject  

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