Tag: organic

Stop misallocating media budgets using multi-channel media attribution with Google Analytics

by Christian Bartens on

Update: Video on new Google Analytics multi-channel funnel reports Thanks to Google we’re all used to measuring campaigns on a ‘last click gets all the credit’ basis (or occasionally first click). That is, all conversions (i.e. sales, leads, form …

Simplot: Omniture SiteCatalyst delivering advanced user preference insights from new recipe website

by Christian Bartens on

Challenge Implement, maintain and manage an advanced web analytics platform to optimise media designed to driving website subscriptions and generate additional customer preference insights. Solution Design, implementation and ongoing management of…