Below is a short extract of our most important best of breed partners. Please read the more detailed announcements further down if you would like to find out more about how our partners help us turn data into actionable insights for our clients or email us.
We recently did a bit of custom data mining for one of our clients to showcase the power of analysing raw social media data through business intelligence platforms such as Tableau and given it was only a demo of public data it should be ok to share the results with the rest of you.
The Australian based social data provider BuzzNumbers (great platform, check it out) was so kind to provide the raw data (small sample of consumer generated content mentioning Zara fashion related terms) and we then analysed and visualised the data using Tableau and the free word cloud service Tagxedo, the results of which you can see below.
BuzzNumbers is scanning all social profiles for geographic keywords and based on their frequency they allocate users with a home location which allowed us to visualise not only where social buzz originated from geographically but also what region was generating the most influential buzz. In Zara's example the majority of buzz volume came from the US, UK and Australia but there were a few interesting outliers such as Thailand and Egypt that showed high buzz influence (smaller but darker red dots).
Next we looked at what sites and categories of sites were generating the most buzz value or media value and interestingly while Twitter generated the most buzz value other sites such as Youtube where more influential (darker red bars). Once we broke the sites down by major categories and countries a completely different picture emerged hinting at different site categories performing better in certain countries for example forums seem to be big in Australia but negligible overseas.
And of course we had to visualise what people were actually talking about hence the word cloud to help visualise the different topics, i.e. the larger the font the more mentions that term had. The BuzzNumbers guys don't believe in automatic sentiment analysis (and we kind of agree) so they offer a cost effective manual sentiment analysis but unfortunately we didn't have enough time to set this up in this case.
BuzzNumber metrics definitions
Have you ever wondered where your website visitors are focusing their attention? What visual clues are they responding to? And wouldn't it be nice to have this data visualised in form of heat maps?
Last week, Chaoming came across a new service called Click Tale which generates heat maps similar to the one below which shows mouse movements on our home page. Apart from mouse movements you can also report on mouse clicks, attention, scroll reach and forms.
Register for a free account, copy and paste the generic code into your pages and wait until Click Tale sends you an email announcing that your heat map reports are ready (nice feature by the way), easy as that.
