Attention all heads of marketing: Want to learn about media optimisation and how to boost media ROI? To help celebrate ThinkVine’s visit to Sydney, the teams at Datalicious and Trinity P3 are coming together to host a 360 media event to help y…
Marketers often have a specific idea about the type of people they want to sell to, and now there is a way to find them. RDA Research has grouped Australian people over 18 into 15 distinct ‘geoTribes’ by using social status and more uniquely, by t…
Below is a short extract of our most important best of breed partners. Please read the more detailed announcements further down if you would like to find out more about how our partners help us turn data into actionable insights for our clients or…
Our data team have just completed training on WhereScape RED, which is an amazing tool for building data warehouses. Datalicious will be using the tool to help our clients to combine complex data from multiple sources in one single Oracle data war…
SBS’s remarkable reality TV series on refugees and asylum seekers called Go Back exploded on Twitter with over 36,000 Tweets last week. We thought it would be cool to analyse the Tweets and try distill the sentiment of a nation (or at least the Tw…
We recently did a bit of custom data mining for one of our clients to showcase the power of analysing raw social media data through business intelligence platforms such as Tableau and given it was only a demo of public data it should be ok to shar…