Tag: phone

How to use unique phone numbers to improve customer experience and boost website conversion

by Christian Bartens on

I’ve been meaning to write about the power of unique phone numbers in optimising user experience and campaign conversion for a while now and the below research published on Reuters has finally provided me with the right ammunition! According to th…

Tableau Public data visualisation and interactive dashboard on German politician’s phone call data

by Christian Bartens on

The German newspaper Die Zeit and the EFF recently wrote about the German politician Malte Spitz from the Greens who procured and then published all the data that a local telco had been collecting on him by default over months. Apart from being a …

Jet Interactive and Datalicious importing call data into Google Analytics for 360 campaign performance

by Christian Bartens on

Jet Interactive and Datalicious are excited to officially announce a new integration that makes call data available in Google Analytics. Marketers are now able to get a full 360 degree view of their campaign performance across online and offline r…

Tying offline sales from retail stores and call centers back to the online campaigns driving them

by Christian Bartens on

Have you ever wondered how many of the offline sales that happen in your retail chain or call centers are actually driven by online campaigns and research activity on your website? Would you like to know the true value that your online media spend…