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Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.
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Check out last night's course presentation for the ADMA Digital Certificate in Marketing on the 4 major data categories (campaign, customer, competitor and consumer data) and what the data in each category can be used for.
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The slides below from our recent Digital Council presentation explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as to reduce churn. The presentation covered all aspects of targeting from basics over technology to management and strategy.
(download)Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business.
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Below are the slides we presented at the recent SMX Sydney event, showing the power of integrating web analytics and bid management platforms using the Omniture example.
(download)Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how advanced analytics could help your company's search marketing.
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Below are the slides we presented at the recent ADMA Data Day outlining the different data touch points a consumer has during any given marketing campaign. You can see how all the different data points really feed into each other to form one holistic view and none should be seen in isolation. Especially online insights are often underutilized when it comes to using them to influence offline parts of a campaign.
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