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July 28, 2010

ADMA Forum presentation slides on Eliminating Waste and Increasing Relevance through Targeting

Below are the slides from our recent ADMA Forum presentation on Eliminating Waste and Increasing Relevance through Behavioral Targeting: An Introduction. Please let me know your comments and thoughts, keen to get your feedback.

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Filed under  //   adma   analytics   behavioural   christian bartens   data   forum   introduction   news   presentations   speaking   strategy   targeting  
Posted by Christian Bartens 

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June 3, 2010

Digit-Tech analytics workshop: How to turn data into actionable insights (tech, processes, examples, etc)

Below are the slides from today's Digit-Tech analytics workshop on how to turn data into actionable insights.

The 3 hour session covered a wide range of data and analytics topics from technologies used to gather data over processes to generate insights to examples of how to tak action and involved several interactive exercises.

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What do you think? Anything you like or dislike in particular? We're always keen on feedback so please let us know your thoughts and leave a comment below, especially if you were a participant of the workshop.

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Filed under  //   action   christian bartens   data   digi-tech   events   insights   presentations   speaking   sydney  
Posted by datalicious 

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October 24, 2009

ADMA Digital Certificate: The perfect journey

Check out the slides from my recent guest lecture at the ADMA Digital Certificate course. This time it was about customer experience across multiple channels and how data can help improve the experience for prospects as well as existing customers.

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Filed under  //   adma   christian bartens   customer   data   digital certificate   experience   marketing   multi-channel   presentations   targeting  
Posted by Christian Bartens 

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September 9, 2009

ADMA Digital Certificate: Why data is sexy

Check out last night's course presentation for the ADMA Digital Certificate in Marketing on the 4 major data categories (campaign, customer, competitor and consumer data) and what the data in each category can be used for.

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Filed under  //   adma   campaigns   christian bartens   competitors   consumers   customers   data   digita certificate   presentations  
Posted by Christian Bartens 

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May 24, 2009

ADMA Digital Council: Direct marketing in the digital age, the power of effective targeting strategies

The slides below are from our recent ADMA Digital Council presentation and try to explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as help to reduce churn. The presentation covers all aspects of on and off-site targeting from basics over technology to management and strategy. 

Please contact us at insights@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business to convert prospects more effectively and to reduce churn of existing customers.

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Filed under  //   adma   christian bartens   digital council   direct   marketing   news   presentations   services   speaking   targeting   testing   tutorial  
Posted by Christian Bartens 

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March 24, 2009

SMX Sydney: Advanced search marketing using Omniture SiteCatalyst and SearchCenter integration

Below are some slides we presented at the recent SMX Sydney event, showing the power of integrating web analytics and bid management platforms using the Omniture example.

Please contact us at insights@datalicious.com if you have any questions or would like to find out how advanced analytics could help your company's search marketing.

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Filed under  //   advanced   analytics   bid management   christian bartens   marketing   news   omniture   presentations   search   searchcentre   sem   services   sitecatalyst   smx   speaking   sydney   web analytics  
Posted by Christian Bartens 

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October 24, 2007

ADMA Data Day: Consumer data journey

Below are the slides we presented at the recent ADMA Data Day outlining the different data touch points a consumer has during any given marketing campaign. You can see how all the different data points really feed into each other to form one holistic view and none should be seen in isolation. Especially online insights are often underutilized when it comes to using them to influence offline parts of a campaign.

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Filed under  //   adma   christian bartens   consumers   data   data day   journey   news   presentations   profiling   speaking   targeting  
Posted by Christian Bartens 

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