TAG: presentations

If we want to increase ROI and make our marketing dollars really count, we need to look at how we are maximising the usage of our data assets. Check out the below slides and Excel template from my recent presentation at the ADMA Data Day event in Melbourne and Sydney, to find out how you can start making the most of your data and prioritise your activities for maximum impact. The best way to increase ROI is usually to optimise the conversion funnel from the bottom up. Rather than direct all [...]

Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…

For those of you who couldn’t attend our ‘Boosting Media Value’ event held in October, here is the first keynote presentation from Darren Wooley, Managing Director of Trinity P3. In this video, Darren shares insights and practices to understand wh…

We are very proud to be the Australian partner of ThinkVine, a marketing mix modelling agency from the US. We recently had the CEO come all the way from the US to present the keynote speech at our Boosting Media Event. In this video Mark helps you…

In this increasing complex media world, the ADMA Multi-Channel Marketing Certificate is an awesome foundation for any Marketer and teaches how to develop effective strategies in this environment. We especially like the course as we get to do a gue…

As promised this morning, please find the slides from today’s AIMIA event on Big Data below. For all of you who couldn’t make it, the presentation gives a quick overview of what big data means and what the challenges are but also highlights some o…