Tag: presentations

Did technology kill data privacy and ethics?

by Daniel Dewar on

Are you collecting data to add value to consumers? Chris Bartens offers strategies to stay ahead of data privacy and ethics changes in 2014.   In November we attended the Data Symposium for 2013 in the Hunter Valley. One of the hot topics of the conference was data privacy – with significant changes to Australian privacy law coming into play from March 2014 many marketers were interested in strategies and techniques to avoid huge fines and negative PR. Chris Bartens, Founder and Director of data marketing agency Datalicious, was one of the [...]

Google Analytics Summit 2013: What you need to know

by Koen Kamphuis on
GA summit

The Google Analytics Summit this year was particularly good with Google getting very serious about supporting the analytics community. Here’s our pick of the top features you need to know about: 1. Audience Reporting –  age, gender and interest introduced Audience Reporting will provide age, gender, and interest categories as dimensions in Google Analytics. This one is interesting if you are using Google Display Networks as you can pass on your most valuable prospects. Bit of a powerplay for Google but great we’re very pleased to see it introduced to [...]

How to boost cross-channel marketing effectiveness through advanced targeting

by Christian Bartens on
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If we want to increase ROI and make our marketing dollars really count, we need to look at how we are maximising the usage of our data assets. Check out the below slides and Excel template from my recent presentation at the ADMA Data Day event in Melbourne and Sydney, to find out how you can start making the most of your data and prioritise your activities for maximum impact. The best way to increase ROI is usually to optimise the conversion funnel from the bottom up. Rather than direct all [...]