ADMA’s CEO Jodie Sangster recently presented this awesome summary of the privacy act changes and what they mean for marketers at the ad:tech Digital Data Summit in Sydney. This is a must read for all marketers – and make sure you read it properly,…
Just in case you missed me on the ADMA Panel on Online Behavioral Advertising this morning, I thought you might find the below slides on the new industry best practice guidelines for behavioral advertising interesting (and the video amusing). ADMA…
The German newspaper Die Zeit and the EFF recently wrote about the German politician Malte Spitz from the Greens who procured and then published all the data that a local telco had been collecting on him by default over months. Apart from being a …
It’s been announced for a while but now it’s actually possible, Google Analytics has just released the beta browser plug-ins that will make it possible for people to opt-out of Google Analytics tracking. The opt-out provides users with a choice of…
Google search is currently in the process of beta testing a secure search, check it out yourself at https://www.google.com. Even though this might be commendable from a privacy perspective, the move could potentially have devastating effects for a…
For all of you online analysts out there that are scared of cookie deletion rates, private browsing modes and increasingly restrictive privacy laws, there’s hope! The EFF (Electronic Frontier Foundation) has an interesting project called Panopticl…