Datalicious service overview
Datalicious offers a wide range of data services from platform development, integration and management over dashboard development, ongoing reporting and data mining to targeting, merchandising and marketing automation.
Below are some examples of our work but please feel free to call or email us anytime with questions on 1300 209 601 or insights@datalicious.com, we're always happy to help.
Data services
- Implementation consulting for all Omniture Suite products
- Tag-less web analytics data capture with Atomic Labs Pion
- Tying offline conversions to online campaign activity
- Combining web analytics and call center data for 360 view
- Open source data warehouse solutions for data mining
- Oracle could data warehouse builds using WhereScape RED
- Implementation consulting for Google Analytics
- Facebook Open Graph implementation support
Insights services
- Data visualisation and custom Tableau dashboard development
- Definition of metrics frameworks for multi-channel campaigns
- Multi-channel media attribution data collection and modelling
- Advanced multi-channel media attribution in Google Analytics
- Sourcing, analysis and visualisation of social media data
- Development of automated multi-channel marketing dashboards
- 20% of Google Analytics features that drive 80% of value
- Custom Tableau dashboards for raw SiteCore visitor data
Action services
- Landing page testing and optimisation programs
- Implementation and management of targeting platforms
- Targeting matrix to coordinate ad retargeting and sequencing
- Cross-channel targeting to improve user experience and sales
- Unique phone number targeting online to increase conversions
- Website and form optimisation using ClickTale heat maps
- Advanced email marketing combined with merchandising
- Building an integrated end-to-end consumer experience
- Bid management and web analytics integrations
