ACMA just released another amazing report called the The Communications Report which is basically a collection of interesting telecommunication statistics from various sources. It includes some really interesting gems on Australian advertising expenditure by channel and the growing importance of online among less thrilling numbers on carrier licenses and emergency calls.

Download the full Communications Report form the ACMA website or check out some of the key advertising related charts below. As you can see online advertising expenditure has steadily increased over the past few years following a general usage trend and was actually the only channel with growth in 2009, however it still only reflects an average of 15% of overall advertising spend. Within online, search and directories are the key channels as one would expect but interestingly mobile reveals itself as somewhat hyped up given the the overall data download growth is still driven by fixed lines (mobile data download actually stagnated).

(download)

Click here to download:

acma_communications_report_201.zip (447 KB)

We're usually not in the business of selling books but Telsyte & AIMIA have published a rather sexy coffee table book with some unique research into the Australian digital landscape that you might want to add to your waiting room literature!

Based on comprehensive sample of 1010 Australians, Digital Nation provides an up to the minute snapshot of consumer behaviour, attitudes and adoption on a range of digital technologies. It provides readers a journey into topics such as mobile applications, media tablets, eCommerce, digital goods and services and social networking. Other topics include use of subscription television, mobile broadband, online and offline gaming, smartphones and location based services.

Check out some screen shots of the book below and the Digital Nation article on the Telsyte website, it has a link to their online store if you want to buy a copy.

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Click here to download:

telsyte_aimia_digital_nation_b.zip (1.85 MB)

ACMA just released a report, Australia in the digital economy: Consumer engagement with ecommerce, which explores Australian household internet user experiences with ecommerce including commentary on consumer purchasing behaviour. Finally some Australian based research (thanks ACMA and thanks Mark for spotting this).

The research examines who is buying online, how much, how often and what, here are some of the key findings but make sure you read the full report.

• 88% of households performed ecommerce activities in last six month
• Banking, shopping and paying bills are most popular activities
• 69% have transacted at least one item in the last six months
• Travel, events and household goods are most popular purchases
• eCommerce decreases with age, increases with household income
• Respondents with higher level of education more likely to transact
• Males more likely to buy online and purchases differ by gender

Looks to me as if ecommerce is very much alive in Australia, people spend online and not just occasionally so we can only hope that the government will continue to invest in the an improved national broadband infrastructure to boost this even further.

Click here to download:

aust_in_digital_economy-consumer_engagement_with_e-commerce.pdf (795 KB)

(download)

Click here to download:

aust_in_digital_economy-consumer_engagement_with_e-commerce.pdf (795 KB)