Global Web Index survey and #infographic showing the state of social networking in different markets

On my recent visit to ad:tech in Singapore I came across the Global Web Index which I thought was rather cool. Check out the below infographics showing the state of global state of social networking

According to the vendor, the study is based on a global survey which will soon expand to over 120,000 participants and 36 markets (i.e. we don't know what the below is based on for now). The overlapping circles in the below chart shows the number of social networkers in each market by type: Messagers, groupers and content sharers. Have a look at the US and China, quite a different profile.

The use cases Global Web Index suggests below sound a bit made up, but I still thinks this is awesome data that can definitely help shape social media strategies for different markets around the world.

1. Discover the online behaviour of your target audience
2. Understand the evolving web behaviour
3. Track the growth of online into the post browser age
4. Identify and quantify new audiences and market opportunities
5. Spot the market differences and regional or global consistencies
6. Quantify the value of all digital brand communications
7. Assess how your brand should embrace the social media world
8. Get inspiration

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Latest Gartner BI user survey shows Tableau as the clear leader in overall functionality and ease of use

We don't want to say we told you so but check out the below chart from Gartner's latest BI platform user surveyTableau is the clear leader when it comes to overall product capability and ease of use

You might not be able to customise every little bit of your dashboard but data exploration with Tableau is just awesome! Just connect to any data source, Tableau finds the table joins automatically, drag and drop dimensions and measures onto your worksheet and let the tool suggest the best visualisation - analysts can finally focus on finding insights rather than getting stuck in technology.

Check out our latest Tableau data visualisations or contact us to find out how Tableau could boost your company's data mining and insights generation capabilities.

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ACMA Communications Report 2010 including data on Australian advertising expenditure by channel

ACMA just released another amazing report called the The Communications Report which is basically a collection of interesting telecommunication statistics from various sources. It includes some really interesting gems on Australian advertising expenditure by channel and the growing importance of online among less thrilling numbers on carrier licenses and emergency calls.

Download the full Communications Report form the ACMA website or check out some of the key advertising related charts below. As you can see online advertising expenditure has steadily increased over the past few years following a general usage trend and was actually the only channel with growth in 2009, however it still only reflects an average of 15% of overall advertising spend. Within online, search and directories are the key channels as one would expect but interestingly mobile reveals itself as somewhat hyped up given the the overall data download growth is still driven by fixed lines (mobile data download actually stagnated).

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Telsyte & AIMIA Digital Nation book with unique research into Australian digital consumer behaviour

We're usually not in the business of selling books but Telsyte & AIMIA have published a rather sexy coffee table book with some unique research into the Australian digital landscape that you might want to add to your waiting room literature!

Based on comprehensive sample of 1010 Australians, Digital Nation provides an up to the minute snapshot of consumer behaviour, attitudes and adoption on a range of digital technologies. It provides readers a journey into topics such as mobile applications, media tablets, eCommerce, digital goods and services and social networking. Other topics include use of subscription television, mobile broadband, online and offline gaming, smartphones and location based services.

Check out some screen shots of the book below and the Digital Nation article on the Telsyte website, it has a link to their online store if you want to buy a copy.

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ACMA research on ecommerce in Australia: Who is buying online, how much, how often and what

ACMA just released a report, Australia in the digital economy: Consumer engagement with ecommerce, which explores Australian household internet user experiences with ecommerce including commentary on consumer purchasing behaviour. Finally some Australian based research (thanks ACMA and thanks Mark for spotting this).

The research examines who is buying online, how much, how often and what, here are some of the key findings but make sure you read the full report.

  • 88% of households performed ecommerce activities in last six month
  • Banking, shopping and paying bills are most popular activities
  • 69% have transacted at least one item in the last six months
  • Travel, events and household goods are most popular purchases
  • eCommerce decreases with age, increases with household income
  • Respondents with higher level of education more likely to transact
  • Males more likely to buy online and purchases differ by gender

Looks to me as if ecommerce is very much alive in Australia, people spend online and not just occasionally so we can only hope that the government will continue to invest in the an improved national broadband infrastructure to boost this even further.

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