Tag: search

How Your Search Engine Marketing Will Be Affected By Yahoo’s Secure Search

by Koen Kamphuis on
Yahoo's secure search update will affect your search engine marketing.

Yahoo and Google are now going with secure search and it’s important to understand how this affects search engine marketing reports.   Following on from Google’s move to secure search last September, Yahoo announced in November secure search will be rolled out across all of their properties by March 31st. With the rollout now started, it’s important to understand how this will affect your wider search engine marketing reporting. Brent Dykes is the Customer Evangelist for Customer Analytics at Adobe and has published two great articles explaining what the Google [...]