I just had a chat with the guys from Trada and wanted to share some of my insights with you as I think this could be a very interesting way of managing search for advertisers and even some agencies. Trada is basically a marketplace that allows sea…
Google search is currently in the process of beta testing a secure search, check it out yourself at https://www.google.com. Even though this might be commendable from a privacy perspective, the move could potentially have devastating effects for a…
Using Firefox, Safari and Chrome at the same time I sometimes come across some interesting a/b tests and this time it’s Google. Looks like the search giant is experimenting with a new search results page design making the local and vertical search…
Similar to Omniture’s Campaign Stacking plugin Google has finally launched a new AdWords report called ‘Search Funnels’. Unfortunately, it only seems to consider paid search interactions leading up to a conversion whereas Omniture can path all sea…
The debate around whether display influences search behaviour or not has been going on for a while but I don’t think anyone really doubts the impact on search anymore, the question is how much. So it’s nice to see some research on how this differs…
via mediapost.com This is really quite sad to read, why throw money at Google if you could get the same for free? What’s holding you back? Email Chris at cbartens@datalicious.com if you want to know how to accurately attribute sales back to paid a…