Datalicious service overview

Datalicious offers a wide range of data services from platform development, integration and management over dashboard development, ongoing reporting and data mining to targeting, merchandising and marketing automation. 

Services

Below are some examples of our work but please feel free to call or email us anytime with questions on 1300 209 601 or insights@datalicious.com, we're always happy to help.

Data services

Insights services

Action services

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Online Marketer BootCamp presentation on the less obvious landing page optimisation tips and tricks

Are you an online marketer responsible for media budgets? Then you should at least have a quick look through the below slides (if you didn't attend our session at the Online Marketer BootCamp last week) to make sure all that media spend doesn't just evaporate but actually converts.

The slides mention the usual landing page optimisation best practice (i.e. headline, calls to action, social proof, etc) that everyone is writing about but then go into some of the things we don't see as much content on such as the importance of auto address completion, social subscription mechanisms, heat maps, statistical significance and unique phone numbers to optimise the offline user experience.

Click here to download:
201108 Datalicious Landing Page Optimisation V1.pdf (5.67 MB)
(download)

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How to use Tableau to analyse raw SiteCore web analytics data and build interactive dashboards

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Ever wondered what kind of data WCM (Web Content Management) systems collect on individual visitors? Well, usually not much (or not in a readily accessible format anyway) but SiteCore is the exception! 

SiteCore stores all campaign response and visitor behaviour in a MS SQL database that can easily be accessed using standard BI tools such as Tableau. Have a look at the below video to see just how easy it is to connect to the database in order to create custom reports and interactive dashboards from your web analytics data.

The custom dashboard you can see in the video is unfortunately too big for Tableau public so we can only show you some screen shots in this post. However, please contact us if you're a SiteCore customer or thinking about becoming one and are interested in using Tableau as a reporting solution. 

Just in case you are wondering, SiteCore and Tableau probably can't replace your current web analytics platform but there's a lot of other funky stuff you can do with the raw SiteCore data, especially if you use Tableau to combine it with other additional data sources such as your CRM or call center data.

(download)

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WhereScape RED: Building enterprise grade data warehouses in the cloud just got quicker and easier

Our data team have just completed training on WhereScape RED, which is an amazing tool for building data warehouses. Datalicious will be using the tool to help our clients to combine complex data from multiple sources in one single Oracle data warehouse in the cloud in a streamlined way so we can start delivering some actual insights faster! This will make stuff quicker, cheaper and easier. Exciting times!

Well done Kent, Mahesh and Chaoming.

(download)
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ad:tech Singapore: Cross-channel targeting or how to coordinate the user experience and boost conversion

McKinsey established sometime ago, that a coordinated end-to-end user experience across channels can lead to an increase of up to 10-20% in revenue for online businesses - and a coordinated end-to-end user experience is nothing else than targeting, delivering the right message to the right person at the right time through the right channel.

However, most marketers would know that this is actually much harder to achieve than one might think. Companies grow over time and so do their capabilities which can lead to a staggering amount of disconnected data sources and marketing platforms across various different business units resulting in a less than optimal user experience.

If the above challenge sounds familiar and you think your company could still improve the way it is trying to convert prospects or reduce churn with existing customers, then you will find the below slides from my recent presentation on cross-channel targeting at ad:tech in Singapore interesting.

The slides will show you how to effectively identify individuals online, profile and segment them across various different data sources and develop a cross-channel targeting matrix designed to improve content relevance and boost conversions. 

Click here to download:
201106_AdTech_Singapore_Targeting_V1.pdf (5 MB)
(download)

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