This is an interesting new integration, something one would have expected to happend between one of the big search engines and Facebook but Omniture clearly stole them the show on this one, nice one Omniture! 

Omniture and Facebook announced that they will provide online marketers with solutions to optimize Facebook as a marketing channel. This partnership builds on the Facebook analytics and Facebook application analytics capabilities Omniture announced last year.

As the industry moves beyond marketing that 'interrupts' the consumer's online experience, companies are increasingly seeking ways to join the conversation and have more relevant interactions with their customers. This alliance can help companies more easily integrate Facebook as a marketing channel in order to connect to and have relevant conversations with Facebook's more than 400 million active users.

Omniture customers can now utilize Omniture SearchCenter Plus, which is the combination of the company's search engine marketing management application with new functionality for purchasing Facebook Ads. Omniture customers can now more easily ramp their ad spend on Facebook and compare Facebook ad campaign metrics alongside other media channels.

Marketers see the opportunity to build and reward customer loyalty on Facebook. To help in these efforts, Omniture customers can now generate reports specifically designed to understand ad effectiveness for some of the unique elements of Facebook such as Facebook Pages and applications.

Contact Chris at cbartens@datalicious.com if you would like to find out more or enable this integration for your company.

Read the full story here on MarketWatch 
http://www.marketwatch.com/story/omniture-and-facebook-join-forces-to-optimize-social-media-for-marketers-2010-03-03

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Are you and your team still spending more time compiling reports in Excel than actually analysing them and taking action? Would your company benefit from an automated dashboard solution that mashes up and visualises data from all your various channels including online, retail and call center?

Check out the screen shots of our sample multi-channel marketing dashboard below and you will get an idea how powerful single source reporting with data from multiple channels can be.

Send an email to dashboards@datalicious.com and you will get an auto responder immediately with the login details to the live sample dashboard below so you can play around yourself (and of course we might email you later on with a polite follow-up).

Please note: The data and reports are currently still hosted on a demo server which is also used for data crunching so load times might be a bit slower sometimes. In a live scenario the dashboards would be hosted on a dedicated server to guarantee optimal performance at all times.

             

Click here to download:

Tableau_marketing_dashboards_t.zip (1057 KB)

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Have you ever wondered how many of the offline sales that happen in your retail chain or call centers are actually driven by online campaigns and research activity on your website? Would you like to know the true value that your online media spend is driving including offline conversions?

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Datalicious is proud to announce that we have been selected as the Australian implementation partner for Aprimo's new SaaS solution MarketingStudio.

Unlike other CRM solutions that manage only narrow elements of online marketing campaigns, Aprimo Marketing Studio allows you to manage all of your customer data and touch points in one central platform. Web analytics and online forms capture customer behaviour, drag and drop segmentation generates highly targeted lists and automated outbound campaigns across various channels increase customer interaction and conversion. From blogs and landing pages over email and direct mail to SMS and outbound calls, MarketingStudio brings it all together.

Successful digital marketing depends on three factors: a robust analytics platforms, experienced resources to turn raw data into actionable insights and smart technologies that help manage today's multi-channel environment. The partnership between Aprimo and Datalicious solves this challenge for customers throughout the APAC region. 

Please email Chris at cbartens@datalicious.com if you want to find out how Datalicious's hands-on experience in data driven marketing can help you leverage the power and intelligence of the Aprimo MarketingStudio platform to optimize your digital programs.

http://www.aprimo.com/marketingstudio/

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All right, we've been posting for a while now and hope you like our view of the data world out there but now it's time for a little self-promotion (nevertheless interesting we think). 

Have a look at the below case study outlining the Omniture implementation we did for Vodafone Australia over the past few months (we're rather proud of it) and how it enabled the company to extract some serious ROI from its web analytics platform.

“I’ve been working with SiteCatalyst for over six years, 3 years as a customer and 3 years as an employee, consulting to some of our largest customers around the world. The current Vodafone implementation of SiteCatalyst is one of the most impressive I have seen and ranks in the top 10 from my perspective. It is an amazing foundation for taking action on the data and improving online return on investment.” Adam Greco, Team Lead Business Consulting at Omniture.

(download)

Click here to download:

200909 Vodafone Omniture Case Study.pdf (1470 KB)

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Challenge: Establish a generic model to accurately attribute conversion credits to each channel and analyze the true impact of banner view-throughs in particular.

Key questions: Is my company attributing the right amount of conversions to each channel or are some channels such as display ads getting to much credit? What would be the optimal channel mix and spend to optimize conversions?

Desired outcome: Identify the optimal channel mix and budget for each and if possible reduce media spend in some channels while maintaining effectiveness.

Click here to download:

Datalicious Media Attribution V1.pdf (961 KB)

Please contact Chris at cbartens@datalicious.com if you have any questions about or would like to know how a media attribution model could help to improve your company's long-term return on advertising spend.

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The slides below from our recent Digital Council presentation explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as to reduce churn. The presentation covered all aspects of targeting from basics over technology to management and strategy. 

Click here to download:

200905 ADMA Direct Marketing In Digital Age V3.pdf (3699 KB)

Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business.

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Below are the slides we presented at the recent SMX Sydney event, showing the power of integrating web analytics and bid management platforms using the Omniture example.

Click here to download:

200903 SMX Sydney V2.pdf (1093 KB)

Please contact Chris at cbartens@datalicious.com if you have any questions or would like to find out how advanced analytics could help your company's search marketing.

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