TAG: sitecatalyst?page=4

SuperTag release 4/2012: SiteCatalyst & DoubleClick enhancements plus conversion de-duplication

by Christian Bartens on

Although we should have taken a break after finally launching the new improved user interface last week we got stuck right back into it! Check out the new features and enhancements we released this week as well as the respective screen shots below…

Pros and cons of media attribution options: Google Analytics, SiteCatalyst, ClearSaleing, ad servers

by Christian Bartens on

There seems to be an increased buzz around cross-channel media attribution from many vendors lately and although we posted on the subject of attribution before we never really got into the nuts and bolts of the different platform options so here y…