Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…
For those of you who couldn’t attend our ‘Boosting Media Value’ event held in October, here is the first keynote presentation from Darren Wooley, Managing Director of Trinity P3. In this video, Darren shares insights and practices to understand wh…
We are very proud to be the Australian partner of ThinkVine, a marketing mix modelling agency from the US. We recently had the CEO come all the way from the US to present the keynote speech at our Boosting Media Event. In this video Mark helps you…
As promised this morning, please find the slides from today’s AIMIA event on Big Data below. For all of you who couldn’t make it, the presentation gives a quick overview of what big data means and what the challenges are but also highlights some o…
Have you ever been involved in a single customer view project? Then you probably remember it as a seemingly never ending process with endless data challenges, some related to data quality but most to technology. Check out the below slides from our…
There seems to be an increased buzz around cross-channel media attribution from many vendors lately and although we posted on the subject of attribution before we never really got into the nuts and bolts of the different platform options so here y…