Global Web Index survey and #infographic showing the state of social networking in different markets

On my recent visit to ad:tech in Singapore I came across the Global Web Index which I thought was rather cool. Check out the below infographics showing the state of global state of social networking. 

According to the vendor, the study is based on a global survey which will soon expand to over 120,000 participants and 36 markets (i.e. we don't know what the below is based on for now). The overlapping circles in the below chart shows the number of social networkers in each market by type: Messagers, groupers and content sharers. Have a look at the US and China, quite a different profile.

The use cases Global Web Index suggests below sound a bit made up, but I still thinks this is awesome data that can definitely help shape social media strategies for different markets around the world.

1. Discover the online behaviour of your target audience
2. Understand the evolving web behaviour
3. Track the growth of online into the post browser age
4. Identify and quantify new audiences and market opportunities
5. Spot the market differences and regional or global consistencies
6. Quantify the value of all digital brand communications
7. Assess how your brand should embrace the social media world
8. Get inspiration

Screen_shot_2011-07-08_at_3
Check out the Datalicious Supertag: Container tag for smarter tag management

New LinkedIn Maps app to visualise and explore all your connections in one big interactive map

{EAV_BLOG_VER:601546f742495f3d}

I have been called (and pardon my French) a LinkedIn 'whore' before by a very good friend and I always denied it but now that I have visual proof I can't really any longer!

Check out my network map below and the new LinkedIn Maps application that visualises and lets you explore all your connections in one big interactive colour coded map (and connect to me and help me grow my map :)

Apart from being pretty cool, this is also an amazing tool to find out how well connected some of your friends and colleagues are and in what circles (i.e. colours) they move (job titles can sometimes be deceiving but the people you know and connect with not so much).

Screen_shot_2011-06-23_at_10
Check out the Datalicious Supertag: Container tag for smarter tag management

PostRank social analytics showing post content engagement combined with Google Analytics data

Pr_logo_wordmark_full_aspect_m

I just came across the PostRank social analytics platform and I have to say I'm pretty impressed, social media analytics on steroids for bloggers! It only took me a few minutes to get the account up and running, connect it to our blog and various social profiles including Google Analytics and get the first insights (with retrospective data).

Have a look at the screen shots below and you see how content posted on our blog turned into post engagements outside our website, what blog posts have the highest engagement rating rather than just traffic, where else our content was shared and what our top performing blog post of all time were. Very cool. And best of all, it's free so get an account now!

(download)
Check out the Datalicious Supertag: Container tag for smarter tag management

Facebook Insights introduces major update and adds new measurement for reach and referrals

Facebook just made some wholesale changes with big impact. Along with those changes came a new insights dashboard, which although simple, has greatly improved the measurement of reach and engagement. 

The screenshots below show statistics for a domain, with the open graph tags installed, along with like and share buttons (social widgets). As people click on these widgets, interactions are pumped into the users social graph and the reach is rather amazing. Below we see ~100,000 like/share clicks on the web site in a 30 day period, which generated 38 million impressions in peoples walls, streams and feeds. This is a staggering display of how the Facebook Open Graph can be used to extend reach. 
Screen_shot_2011-03-09_at_8
The second interesting development in here is the bottom graph, which illustrates the change Facebook made to the way Like buttons pushed content into peoples feeds around February 24th, essentially their functionality became more like a share button. At that point the green line indicating "Like story clicks" rises from almost nothing to be roughly equivalent with the "share story clicks" line. From this point the total clicks diverges from the "share story clicks" line, representing the increase in total clicks.

The take home here is that Like buttons are now generating more traffic and the Share button is probably going to disappear pretty quickly.

About the author

Check out the Datalicious Supertag: Container tag for smarter tag management

LinkedIn adds analytics on traffic, followers and visitor profiles to its company profile service

LinkedIn launched its company profile pages a while ago but it seems they also recently added page statistics to the service.

As you can see from the below Datalicious LinkedIn page stats, you can get fairly standard reports on overall traffic to your site and its sub sections as well as number of followers but also a breakdown of your page visitors by industries, job functions and company name which I find most interesting of all.

And by now you've probably noticed that our follower numbers are well behind the industry avery so help us out here and follow us on LinkedIn guys!

Datalicious Pty Ltd on LinkedIn

(download)

Check out the Datalicious Supertag: Container tag for smarter tag management