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July 28, 2010

ADMA Forum presentation slides on Eliminating Waste and Increasing Relevance through Targeting

Below are the slides from our recent ADMA Forum presentation on Eliminating Waste and Increasing Relevance through Behavioral Targeting: An Introduction. Please let me know your comments and thoughts, keen to get your feedback.

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Filed under  //   adma   analytics   behavioural   christian bartens   data   forum   introduction   news   presentations   speaking   strategy   targeting  
Posted by Christian Bartens 

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July 27, 2010

Watch our Managing Director, Christian Bartens, present today at the ADMA Forum 2010 in Sydney

At 12pm on the Exhibition floor in the Epsilon seminar center.

Eliminating Waste and Increasing Relevance through Targeting: An Introduction

  • Defining segments and input sources
  • Exploration of behavioral and transactional data sources
  • Developing integrated solution combining various different data sets and systems
  • Extracting greater program efficiency for an effective targeting program

At 4pm in the Data & Analytics stream upstairs.

Gaining a 360 View of Your Potential Customer: A Cutting Edge Approach at Telstra

Christian Bartens, Managing Director, Datalicious and Karen Ganschow, Executive Director Relationship Marketing & Online Telstra.

  • Developing a full profile of potential customers
  • Ensuring email addresses are captured at every interaction
  • Strategies for leveraging the information you have to gain social media identity
  • Connecting offline sales to online through email receipts

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Filed under  //   adma   forum   leila seith hassan   news   speaking  
Posted by Leila Seith Hassan 

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June 3, 2010

Digit-Tech analytics workshop: How to turn data into actionable insights (tech, processes, examples, etc)

Below are the slides from today's Digit-Tech analytics workshop on how to turn data into actionable insights.

The 3 hour session covered a wide range of data and analytics topics from technologies used to gather data over processes to generate insights to examples of how to tak action and involved several interactive exercises.

(download)

What do you think? Anything you like or dislike in particular? We're always keen on feedback so please let us know your thoughts and leave a comment below, especially if you were a participant of the workshop.

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Filed under  //   action   christian bartens   data   digi-tech   events   insights   presentations   speaking   sydney  
Posted by datalicious 

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May 12, 2010

Datalicious to run half day analytic workshop at Marcus Evans Digi-Tech event in June in Sydney

News: Check out the presentation from the workshop here

Join Datalicious for a half day analytics workshop on tracking, measuring and monitoring digital data to optimise marketing strategies at the Sydney Harbour Marriott on the 3rd of June. We'll touch on the below topics and also have a few interactive exercises in store!
 
Data capture and measurement
  • What tools to use to effectively measure digital marketing performance and maximise ROI 
  • How to capture behavioural data of consumers and prospects for later re-targeting 
  • Impact of increasing website traffic from mobiles and smart phones 
  • Impact of online on offline sales and vice versa
Deciphering data and generating insights
  • Developing metrics frameworks in order to avoid drowning in meaningless data 
  • Making data accessible and actionable, the greatest challenge for today's businesses 
  • Measuring and optimising campaign performance in a multi-channel environment 
  • What you can do to measure the effectiveness of social media marketing 
  • Measuring online video and how to best integrate it into the digital mix
  • Online insights influencing offline marketing strategies
Taking action and increasing profitability
  • How to define ROI in digital? Increased revenue, reduced costs or customer experience? 
  • The keys to success: Adequate internal resourcing, knowledge sharing and cooperation 
  • Accessing media performance and developing media attribution models
  • Strategies to widen the conversion funnel - at the top and at the bottom!
For more information and bookings please visit the official Marcus Evans website or check out the full program below.

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Filed under  //   christian bartens   events   june   marcus evans   news   speaking   sydney   workshop  
Posted by Christian Bartens 

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February 22, 2010

Ad:Tech interview on paid vs. free web analytics and the keys keys to a successful data strategy

Leading up to our session at ad:tech in Sydney this year, Jennie Williams from Ideagarden recently interviewed me on my thoughts regarding paid vs. free web analytics platforms and the keys to a successful data strategy. Have a look at the short video below if the following questions sound interesting to you.

  • Data is coming to the top of the agenda for many marketers, why is that?
  • What are the key challenges in achieving a great data management plan?
  • How should marketers go about deciding between paid vs. free analytics tools?

For more information on the upcoming ad:tech session content visit the official ad:tech website or read our earlier blog post announcing the session panelists.

Below are two of our key slides to further explain what I'm talking about in the interview. Part of Datalicious's service proposition is about A) helping companies to determine what their data can be used for at different stages of the customer life cycle (or the customer data journey as we call it)

A) The customer data journey

as well as B) helping companies to move through the different stages of their corporate data journey and the resulting changes in technology, resources and processes requirements.

B) The corporate data journey

Email me at cbartens@datalicious.com if you have any questions or want to find out how we could help your company.

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Filed under  //   adtech   analytics   christian bartens   data   interview   news   speaking   strategy   video  
Posted by Christian Bartens 

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February 18, 2010

Panelists confirmed for ad:tech session on paid vs. free web analytics platforms

New: Watch the video interview.

We're excited to finally announce the panel line-up for our ad:tech session this year on paid vs. free web analytics platforms! 

ad:tech 2010, Wednesday, March 17, 4:50pm - 5:35pm

It's taken a while but we managed to get some of the best names in the web analytics space together in one spot to answer all your questions so make sure you mark the above date in your calendar.

Session panelists
  • Matt Langie, Director Product Marketing, Omniture (Global)
  • Benjamin Mangold, Analytics Director, Mangold Sengers
  • Alex Crompton, Senior Manager Web Marketing, Aussie 
  • Jonathan Kerr, Associate Director eCommerce, Budget Direct
Session moderator
  • Christian Bartens, Managing Director, Datalicious
Email me at cbartens@datalicious.com if you have any particularly questions you would like me to post to the panel.

For more information on the session and the event please visit the official ad:tech website or read our earlier blog post.

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Filed under  //   adtech   christian bartens   free   google analytics   news   omniture   paid   panel   speaking   web analytics  
Posted by Christian Bartens 

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January 20, 2010

Datalicious to lead session on paid vs. free web analytics platforms at ad:tech 2010

Update: Check out the impressive list panelists including some of the best web analytics minds in Australia.

Make sure you mark the below date in your calendar if you're wondering what analytics platform to choose: Google Analytics or Omniture?
ad:tech 2010, Wednesday, March 17, 4:50pm - 5:35pm

Paid vs. Free: What Are The Best Analytics Tools For Your Marketing & Advertising Requirements?

  • Do you know what you need? What framework should you be using for comparison?
  • Free vs. paid for tools: what’s best for your advertising plan?
  • How do you leverage the support you get from paid for tools to ensure your marketing plan benefits?
  • Comparing local vs. global analytics tools in the market
  • What’s the best resourcing plan to get full potential from your data analytics tools?
  • What are you watching? Why? Who are you reporting that to?
  • What are the current limitations of social media metrics?
Have a look at the below conference schedule, looks interesting.
http://www.ad-tech.com/sydney/adtech_sydney_schedule.aspx

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Filed under  //   adtech   christian bartens   google analytics   news   omniture   sitecatalyst   speaking   web analytics  
Posted by Christian Bartens 

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June 22, 2009

Christian Bartens to co-lecture Evaluating Marketing performance course at USYD

We're excited to announce that Christian Bartens, Managing Director of Datalicious, will co-lecture the Evaluating Marketing Performance course of the new Master of Marketing at the University of Sydney. 

Michael Withford, the course coordinator and ex-partner at PWC, will focus on strategic marketing metrics and Christian will add his hands-on experience and knowledge regarding day-to-day metrics and how they can help optimise digital marketing programs.

Master of Marketing: Evaluating Marketing Performance

An essential practice in marketing is assessing the impact of marketing strategies on business performance. Increasingly, companies are recognising marketing as a strategic board-level function, directly responsible for wealth creation. Marketers should be equipped with tools to analyse and effectively communicate the value of marketing, using the evidence of marketing metrics underpinning business performance. This unit introduces students to marketing metrics that are responsible for commercial success. Key measures are explained and applied to a wide range of business examples, using a case study approach.

This course provides an overview of marketing metrics and how they relate to business performance, providing students with the opportunity to apply key concepts to practical business situations.

For more information on the new master program visit the below page.
http://web.econ.usyd.edu.au/business/marketing/master_of_marketing/units_of_study

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Filed under  //   christian bartens   course   evaluating   lecturing   marketing   master   michael withford   news   performance   speaking   usyd  
Posted by Christian Bartens 

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May 24, 2009

ADMA Digital Council: Direct marketing in the digital age, the power of effective targeting strategies

The slides below are from our recent ADMA Digital Council presentation and try to explain how effective targeting at different stages of the customer lifecycle can help to transform prospects into customers as well as help to reduce churn. The presentation covers all aspects of on and off-site targeting from basics over technology to management and strategy. 

Please contact us at insights@datalicious.com if you have any questions or would like to find out how a targeting strategy could help your business to convert prospects more effectively and to reduce churn of existing customers.

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Filed under  //   adma   christian bartens   digital council   direct   marketing   news   presentations   services   speaking   targeting   testing   tutorial  
Posted by Christian Bartens 

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March 24, 2009

SMX Sydney: Advanced search marketing using Omniture SiteCatalyst and SearchCenter integration

Below are some slides we presented at the recent SMX Sydney event, showing the power of integrating web analytics and bid management platforms using the Omniture example.

Please contact us at insights@datalicious.com if you have any questions or would like to find out how advanced analytics could help your company's search marketing.

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Filed under  //   advanced   analytics   bid management   christian bartens   marketing   news   omniture   presentations   search   searchcentre   sem   services   sitecatalyst   smx   speaking   sydney   web analytics  
Posted by Christian Bartens 

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