TAG: speaking

If we want to increase ROI and make our marketing dollars really count, we need to look at how we are maximising the usage of our data assets. Check out the below slides and Excel template from my recent presentation at the ADMA Data Day event in Melbourne and Sydney, to find out how you can start making the most of your data and prioritise your activities for maximum impact. The best way to increase ROI is usually to optimise the conversion funnel from the bottom up. Rather than direct all [...]

Media attribution is an incredibly hot topic around our office at the moment, and it’s also a topic we are very passionate about. If you think your company should be analysing all campaign touch points leading up to a conversion, not just the last…

In this increasing complex media world, the ADMA Multi-Channel Marketing Certificate is an awesome foundation for any Marketer and teaches how to develop effective strategies in this environment. We especially like the course as we get to do a gue…

Below are yesterday’s slides from the Competitive Intelligence presentation at the Online Marketer conference in Melbourne. We used the recent grounding of the Qantas fleet as an example to showcase some of the free (and paid) online tools that ca…

In case you missed my presentation on The Power of Raw Visitor Data at today’s SiteCore Dreamcore event in Sydney, check out the below slides. SiteCore’s build-in visitor profiling and segmentation capabilities are awesome but you can do even more…

Are you an online marketer responsible for media budgets? Then you should at least have a quick look through the below slides (if you didn’t attend our session at the Online Marketer BootCamp last week) to make sure all that media spend doesn’t ju…