Google Ad Planner now DoubleClick including new features and improved data integrity
The Google Ad Planner we've come to love so much has officially be renamed to DoubleClick Ad Planner! Thank god, they didn't only change the name but also rolled out some new features and improved the data integrity by 10% (as claimed by Google).
In cas you ever wondered where your Google Analytics data goes if you opt in to share it with the world, here is your answer: "To improve the quality of our site traffic estimates, we have upgraded our traffic estimation model. Our model uses a hybrid methodology that combines sample user data, from various Google products and services, with direct measured site-centric data. The model's direct measured signal is pulled from Google Analytics customer accounts that have chosen to opt-in to sharing their data with Ad Planner."
This is especially interesting for publisher data and might over time force more of the Australian publishers to add Google Analytics code to their sites.
"In May 2009, we announced Ad Planner Publisher Center, which made it possible for publishers to opt-in their Google Analytics data to Ad Planner. We've now upgraded site profiles in Ad Planner to display this data in the worldwide charts for Daily Unique Visitors on site profile pages. For publishers who opted-in, their direct measured data is displayed as a solid line in their chart. For example, Gamezhero, a website offering free online games, opted-in their Google Analytics data in June. Here's what their worldwide chart for Daily Unique Visitors looks like now."
Google/DoubleClick Ad Planner
For more information on the Google/DoubleClick Ad Planner data methodology
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