Tag: summit

Google Analytics Summit 2013: What you need to know

by Koen Kamphuis on
GA summit

The Google Analytics Summit this year was particularly good with Google getting very serious about supporting the analytics community. Here’s our pick of the top features you need to know about: 1. Audience Reporting –  age, gender and interest introduced Audience Reporting will provide age, gender, and interest categories as dimensions in Google Analytics. This one is interesting if you are using Google Display Networks as you can pass on your most valuable prospects. Bit of a powerplay for Google but great we’re very pleased to see it introduced to [...]