Tag: survey

ADMA survey reveals lack of web analytics data usage in media attribution and single customer view

by Christian Bartens on

Over the past few months the ADMA Data & Analytics Council conducted an online survey to establish how evolved the direct marketing industry in Australia really is in terms of data and analytics. Key findings of the survey included Although 62% of…

360 Adobe Omniture services from implementation consulting to fully outsourced platform management

by Christian Bartens on

Are you thinking about implementing one of the below Omniture Online Marketing Suite products or would you like an independent view on how to get more value from your current implementation? Is your company beyond passive web analytics and ready t…